Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

Filter By

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2021

Greatest product for mobile and web analytics

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The conversion tracking from adobe analytics is absolutely incredible. It makes e-commerce businesses track all the accurate data in real-time.

What is your favorite aspect of this product?

I love the options you get within Adobe analytics for integrating with Discovery and Target which helps in efficiently analysing the e-commerce category.

What do you dislike most about this product?

Its quite expensive for SME's, its not affordable and as you need new and additional tags the pricing increases

What recommendations would you give to someone considering this product?

I would say, if you manage an e-commerce store or anything in which you have to track the user behaviour and conversions, this is the best tool that helps businesses to strategize for the long term.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Emma B.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

It's an SEO evaluation for our service website

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

It is simple to use, in my opinion, because you may design your own dimensions and indicators. You may generate the data you want to see by planning ahead of time the events and goals you want to evaluate independently. Because you may easily mix measurements and indicators, you can investigate with some freedom. This is the next suggested tool after Google Analytics. It enables for a more in-depth examination when utilized in conjunction with Google Analytics.

What is your favorite aspect of this product?

It is possible to exhibit a series of motions such as real-time, users, customer acquisition, activities, and conversions.The tool, in particular, may be used in place of other Adobe and third-party products since the reporting function can be altered independently and has been strong since the free analytics tool that assisted in the production of audience-pleasing reports. As a result, it is a useful tool for further in-depth study. Even though the KPIs are addressed in periodic meetings, once the format is chosen, the needed data comes at any time, which is convenient.

What do you dislike most about this product?

For a newcomer, the user interface is difficult to understand and takes some time to get used to. I suppose there is a substantial upfront charge. As a result, I feel it is difficult to rely solely on large-scale sites.

What recommendations would you give to someone considering this product?

Examine the process that leads to conversion. Hypotheses may be evaluated to some extent, such as where on the site the reason for the recall is due to ad effectiveness assessment. Furthermore, work may be done in Adobe Analytics without the need to install a separate email newsletter or ad effectiveness monitoring system. The website analysis is important for creating monthly numerical reports and analyzing user behavior. You may check the current condition of the site by selecting the index you want to see ahead of time and exporting the table on a regular basis.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shreya V.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

Easy and best for analysing data.

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

It's incredibly user-friendly, and even if you've never used the tool before, you'll be able to pick it up quickly since it's so intuitive. I appreciate how metrics, dimensions, and other attributes are already specified, which saves us time when creating definitions.

What is your favorite aspect of this product?

Adobe Analytics is a sophisticated corporate solution for managing huge amounts of data. It includes a number of useful features such as channel and marketing analytics, as well as predictive analytics. All of these functions are quite strong.

What do you dislike most about this product?

The software might be costly for small firms, and using it for a beginner could be challenging due to the high learning curve.

What recommendations would you give to someone considering this product?

Based on Advanced Reports, Adobe Analytics allows you to measure visitor sources, landing page performance, and tool engagement. Revenue tracking can also be used to track e-commerce conversion rates if Adobe Analytics is effectively implemented.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Most Popular Adobe Analytics Comparisons