Adobe Systems

Adobe Analytics

8.7 /10

104 Reviews Write a Review

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What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience

Latest Award, 2024

2024 Data Quadrant Gold Medalist

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative

3% Neutral

96% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.7

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Melisa Y.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Best Web Analytics Software

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

With Adobe Analytics, monitoring campaigns is easy and understanding general website analytics is straightforward too. What's more the software is affordable and using it is easy

What is your favorite aspect of this product?

Using Adobe Analytics is easy thanks to the UI The software is very capable and comes with great reporting features. The software is affordable It makes it easy to create and monitor online campaigns

What do you dislike most about this product?

No single dislike as Adobe Analytics has over delivered

What recommendations would you give to someone considering this product?

For website analytics, I recommend Adobe Analytics. We have been using it for a while and it has out performed thanks to it's many features

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Role: Sales Marketing
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2022

Very powerful and accurate web analytics platform

Likeliness to Recommend

10 /10

Pros

Inspires Innovation
Caring
Respectful
Fair

Cons

Less Reliable
Commodity Features

Shan A.

Role: Sales Marketing
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2021

Top of the line web and mobile analytics product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Its one of the best mobile and web analytics platform in the market. It does more than its been said about adobe analytics. You can basically read each and every behaviour of your audience to get the best outcome for your organisation

What is your favorite aspect of this product?

The audience segmentation is one of the best from Adobe analytics, i love how easy it is to pull up reports and make dashboards for traffic reporting and custom events

What do you dislike most about this product?

I havent found any flaw in adobe analytics yet. I would still say pricing could have been better

What recommendations would you give to someone considering this product?

This product is for innovators and creators, the best dashboarding within the market to understand your audience behaviour. Its no doubt a great product with many features, when purchasing the product a company must make sure you hire the right person for it as its nothing like GA or Alexa which are no doubt powerful but not as good as Adobe analytics

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Melisa Y.

Best Web Analytics Software

Likeliness to Recommend

Pros

Very powerful and accurate web analytics platform

Likeliness to Recommend

Pros

Cons

Shan A.

Top of the line web and mobile analytics product

Likeliness to Recommend

Pros

Most Popular Adobe Analytics Comparisons

Google Analytics

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Mouseflow

Hotjar

Elastic Observability

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration