Adobe Systems

Adobe Analytics

Composite Score

8.5 /10

CX Score

8.9 /10

104 Reviews Write a Review

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What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience

Latest Award, 2024

2024 Data Quadrant Gold Medalist

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative

3% Neutral

96% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.7

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Vinicius D.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

A valuable tool for making decisions

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Fast data processing, which allows you to produce information in real time.

What is your favorite aspect of this product?

It is possible to identify from the first to the last customer interaction, this capability allows you to map the user's entire trajectory, helping to identify behavior patterns and the understanding of the sales cycle that customers go through during the digital experience.

What do you dislike most about this product?

As it matches what I need, I have no suggestions.

What recommendations would you give to someone considering this product?

A valuable tool in data intelligence, it provides accurate analysis of performance indicators by monitoring the interactions that the user performs during the digital experience, whether via desktop or mobile. The reports provided are fundamental for making decisions and directing marketing strategies.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jessica A.

Role: Sales Marketing
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Excellent web access analysis tool

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

In terms of web access analysis, I believe it is possible to analyze almost all the data that users would want to know. Since detailed configurations related to reporting, etc. are possible, it is highly customizable and allows analysis with a high degree of freedom. By linking with other Adobe-related tools, it can be used as an analysis tool in a wider range.

What is your favorite aspect of this product?

If you are new to the operation, you may need to get used to it, but you can create a report by simply dragging and dropping each index from the selection screen on the left to the screen that displays the report, and the report will be displayed neatly. Especially recommended for those who operate large or complex websites.

What do you dislike most about this product?

Since the initial design (label design, variable design) requires specialized knowledge and expertise, Adobe consulting and support by specialists will incur additional costs. The product itself is a bit expensive, so it may cost a bit more than other tools.

What recommendations would you give to someone considering this product?

It is now possible to perform a broader and more detailed analysis of the websites we operate. It is also possible to create reports for each target by customizing them, so it can be said that most of the data needed for web analytics can be obtained with this product. Based on the data analyzed by Adobe Analytics, it is now possible to modify the web content and run the PDCA cycle, such as data analysis.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Nitin T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Adobe Analytics - website audience tracking and go

Likeliness to Recommend

6 /10

What differentiates Adobe Analytics from other similar products?

The number of goals tracking by Adobe is the most by any tool (basic version) and the lifetime data storage options is great

What is your favorite aspect of this product?

The granularity of audience tracking and the easy to customised panel

What do you dislike most about this product?

Its a bit costly and UI can be improved comparing to the market leader - Google Analytics

What recommendations would you give to someone considering this product?

Get a demo to know the look and feel. People who are used to GA may find it time taking to adapt

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Under Delivered
Commodity Features
Less Generous

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Vinicius D.

A valuable tool for making decisions

Likeliness to Recommend

Pros

Jessica A.

Excellent web access analysis tool

Likeliness to Recommend

Pros

Nitin T.

Adobe Analytics - website audience tracking and go

Likeliness to Recommend

Pros

Cons

Most Popular Adobe Analytics Comparisons

Google Analytics

HubSpot Marketing Hub

Semrush

Mouseflow

Hotjar

Elastic Observability

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration