Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Vinicius D.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

A valuable tool for making decisions

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Fast data processing, which allows you to produce information in real time.

What is your favorite aspect of this product?

It is possible to identify from the first to the last customer interaction, this capability allows you to map the user's entire trajectory, helping to identify behavior patterns and the understanding of the sales cycle that customers go through during the digital experience.

What do you dislike most about this product?

As it matches what I need, I have no suggestions.

What recommendations would you give to someone considering this product?

A valuable tool in data intelligence, it provides accurate analysis of performance indicators by monitoring the interactions that the user performs during the digital experience, whether via desktop or mobile. The reports provided are fundamental for making decisions and directing marketing strategies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jessica A.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Excellent web access analysis tool

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

In terms of web access analysis, I believe it is possible to analyze almost all the data that users would want to know. Since detailed configurations related to reporting, etc. are possible, it is highly customizable and allows analysis with a high degree of freedom. By linking with other Adobe-related tools, it can be used as an analysis tool in a wider range.

What is your favorite aspect of this product?

If you are new to the operation, you may need to get used to it, but you can create a report by simply dragging and dropping each index from the selection screen on the left to the screen that displays the report, and the report will be displayed neatly. Especially recommended for those who operate large or complex websites.

What do you dislike most about this product?

Since the initial design (label design, variable design) requires specialized knowledge and expertise, Adobe consulting and support by specialists will incur additional costs. The product itself is a bit expensive, so it may cost a bit more than other tools.

What recommendations would you give to someone considering this product?

It is now possible to perform a broader and more detailed analysis of the websites we operate. It is also possible to create reports for each target by customizing them, so it can be said that most of the data needed for web analytics can be obtained with this product. Based on the data analyzed by Adobe Analytics, it is now possible to modify the web content and run the PDCA cycle, such as data analysis.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Nitin T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Adobe Analytics - website audience tracking and go

Likeliness to Recommend

6 /10

What differentiates Adobe Analytics from other similar products?

The number of goals tracking by Adobe is the most by any tool (basic version) and the lifetime data storage options is great

What is your favorite aspect of this product?

The granularity of audience tracking and the easy to customised panel

What do you dislike most about this product?

Its a bit costly and UI can be improved comparing to the market leader - Google Analytics

What recommendations would you give to someone considering this product?

Get a demo to know the look and feel. People who are used to GA may find it time taking to adapt

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Under Delivered
  • Commodity Features
  • Less Generous

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