What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Anomaly Detection
Cross Channel Attribution Analysis
Data Visualization
API Framework
Audience Demographics
Customer Journey Modelling
Conversion Analysis
Real Time Workflow Automation
Audience Segmentation
Metadata Management
Predictive Analytics
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Joana K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Highly Flexible and Powerful Analytical Platform
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Regarding analytics tools, Adobe Analytics is consistently at the top of the list. Adobe Analytics' most valuable feature is the ease with which it can be integrated with other systems. Many cool features and tools are packed into the user interface. The software is continually being upgraded to deliver the most up-to-date functionality and an easy user experience.
What is your favorite aspect of this product?
In-tool artificial intelligence and anomaly detection are just a few examples of the sophisticated features that may be available to analysts and marketers. Very flexible in data collecting and configuration to meet the unique demands of every given enterprise. With Analysis Workspace, the amount of customization available is mind-boggling. It's an excellent resource for learning about the region under analysis.
What do you dislike most about this product?
It complicates and unsupported integration with non-Adobe solutions to get additional customer journey data. Using Adobe's traffic data as a training tool to simulate real-world conditions would be beneficial. Furthermore, thorough documentation is unavailable due to variations in application and implementation amongst businesses. All of this makes Adobe Analytics' learning curve more challenging for me.
What recommendations would you give to someone considering this product?
Adobe Analytics is a robust platform that offers a wide variety of options for data analysis. Also, I can set up alarms to keep an eye out for data that consistently deviates from the norm. These warnings consider seasonality and significant holidays to avoid wasting time. I would recommend this.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Caring
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Michael F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Great and easy to use platform
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
I find that it excels in most areas when comparing Adobe to the other primary web analytics tools. The program features a straightforward user interface and provides a basic framework I can modify to meet specific needs. As little or as much as your requirements need, Adobe Analytics has the versatility to accommodate a wide range of intricate configurations.
What is your favorite aspect of this product?
I like Adobe Analytics' flexibility, and scalability makes it ideal for businesses of all sizes since the platform can accommodate unlimited data sources, connections, and consumer variables. The quick and straightforward in-tool analysis is possible because of the ability to break down practically any variable by any other quickly. Information can be collected and shared speedily and effectively with Adobe's help.
What do you dislike most about this product?
It takes a lot of time and effort to study and comprehend the tools so that you can utilize them effectively. Since I can tailor it to individual needs, it might be challenging to implement. There isn't much in the way of fake data for training, which means the user may make unfortunate mistakes when working with accurate data.
What recommendations would you give to someone considering this product?
Adobe Analytics is a fantastic tool for collecting trends and behavioral data. Exploration is a worthwhile hobby because of the wealth of knowledge it can provide for its devotees. It's a very effective instrument with a wide variety of preconfigured dashboards. We can get a clear picture of which features want our full attention and which can be kept as-is with no investment. Recommended!
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Effective Service
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Nitin T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Adobe Analytics - website audience tracking and go
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The number of goals tracking by Adobe is the most by any tool (basic version) and the lifetime data storage options is great
What is your favorite aspect of this product?
The granularity of audience tracking and the easy to customised panel
What do you dislike most about this product?
Its a bit costly and UI can be improved comparing to the market leader - Google Analytics
What recommendations would you give to someone considering this product?
Get a demo to know the look and feel. People who are used to GA may find it time taking to adapt
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Under Delivered
- Commodity Features
- Less Generous
Please tell us why you think this review should be flagged.
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