What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Anomaly Detection
Cross Channel Attribution Analysis
Data Visualization
API Framework
Audience Demographics
Customer Journey Modelling
Conversion Analysis
Real Time Workflow Automation
Audience Segmentation
Metadata Management
Predictive Analytics
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Rasika B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2023
Super amazing tool for an ecommerce organisation
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics provides advanced segmentation and attribution modeling tools, along with its focus on comprehensive customer journey analysis
What is your favorite aspect of this product?
In-depth customer journey analysis, and integration with Adobe's marketing tools for a seamless workflow.
What do you dislike most about this product?
Need for a dedicated, experienced team to fully utilize Adobe Analytics
What recommendations would you give to someone considering this product?
It's crucial to leverage the training and support resources provided by Adobe to maximize the benefits of Adobe Analytics,
Pros
- Reliable
- Enables Productivity
- Friendly Negotiation
- Helps Innovate
Please tell us why you think this review should be flagged.
Cristian S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Excellent service of Adobe
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Currently, Adobe Analytics differs from other similar companies in the way it measures the behavior of its users. This tool offers a variety of features that allow users to collect and analyze data in a deep way. This allows users to obtain accurate and useful information about your customers, your products and your services. This information can be used to improve the user experience, as well as to make strategic marketing decisions. Adobe Analytics also offers advanced segmentation tools that allow users to group and analyze specific data to gain deeper insights about their users...
What do you dislike most about this product?
Every time I think about Adobe Analytics, I think that it could be improved by making it more intuitive for users and making it much easier so that analysis can be done faster and more efficiently. I also wish there were better tools to help users better understand the data and offer better recommendations on how to improve business performance. Because Adobe Analytics is a very powerful analysis tool and can help companies make better decisions..
What recommendations would you give to someone considering this product?
I plan to recommend Adobe Analytics because it has always been one of the leading data analytics tools on the market. It offers a wealth of features that allow users to gain a deep understanding of their data and how it affects their business. In addition, it offers a wide variety of reports and data visualization tools to help users identify trends, patterns, and problems. The tool also offers extensive integration with other platforms, allowing users to get the most out of the information.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Arnaldo B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Best service
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Similar services also offer data collection, analysis, and visualization to help businesses better understand their customers' behaviors. However, these services vary in terms of functionality and features. For example, some services offer trend reporting and data prediction, while others allow data segmentation to enable deeper analysis. Adobe Analytics offers a more detailed and advanced set of tools for collecting and analyzing data, such as the ability to collect data in real time..
What is your favorite aspect of this product?
What I like best about Adobe Analytics is its ability to provide a deep understanding of user behavior patterns and data insights. In addition, Adobe Analytics data analysis is a vital tool in helping marketers understand customers more deeply, optimize the performance of marketing efforts, and make smarter marketing decisions. Therefore I consider it an extremely important tool for my
What do you dislike most about this product?
What I dislike most about Adobe Analytics is the complexity of the user interface, which can be quite overwhelming for first-time users. Another thing I dislike is that some of the advanced analytics tools are expensive and not available to all users, and this is something that should change for the good of the company and its users.
What recommendations would you give to someone considering this product?
I recommend Adobe Analytics to any organization that wants top-notch, detailed analytics results to improve their digital marketing. Adobe Analytics is a robust data analytics tool that provides a deep level of insight into user behavior online, such as audience understanding, most relevant content discovery, ad effectiveness measurement, and more. This enables organizations to make informed decisions to improve product quality, marketing effectiveness, and customer satisfaction.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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