What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Anomaly Detection
Cross Channel Attribution Analysis
Data Visualization
API Framework
Audience Demographics
Customer Journey Modelling
Conversion Analysis
Real Time Workflow Automation
Audience Segmentation
Metadata Management
Predictive Analytics
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
RAJAT S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Nov 2021
Ease of use can create multiple dashboard easil
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Easy to use Easy implementation Can be integrated with multiple technologies great for creating multiple dashboards Different level of tracking can be done sharing is easy can have multiple editor of the dashboards
What is your favorite aspect of this product?
Easy to use Easy implementation Can be integrated with multiple technologies great for creating multiple dashboards Different level of tracking can be done sharing is easy can have multiple editor of the dashboards
What do you dislike most about this product?
Price is high lags sometimes Requires high bandwidth of network
What recommendations would you give to someone considering this product?
Great software to use for all kinds of analytics requirements
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Mohammad Bilawal B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2021
Amazingly enhance your marketing decisions
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The UX/UI of Adobe analytics is amazingly perfect, for the new users who come from a background of no knowledge of how analytics software works. My breakthrough was from Adobe analytics and I had no knowledge before using any other product even Google analytics.
What is your favorite aspect of this product?
The audience segmentation is the best feature of the product, along with creating the goals. No matter what your business requires, setting the metrics and dimensions required for your business makes this product in the top place.
What do you dislike most about this product?
I wouldn't say i dislike it but it is a bit expensive
What recommendations would you give to someone considering this product?
If you are looking for a platform which provides deep understanding of your website data and support decision making, there is no other one available in the market except Adobe analytics.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Emma B.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Business Leader or Manager
Submitted Nov 2021
It's an SEO evaluation for our service website
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It is simple to use, in my opinion, because you may design your own dimensions and indicators. You may generate the data you want to see by planning ahead of time the events and goals you want to evaluate independently. Because you may easily mix measurements and indicators, you can investigate with some freedom. This is the next suggested tool after Google Analytics. It enables for a more in-depth examination when utilized in conjunction with Google Analytics.
What is your favorite aspect of this product?
It is possible to exhibit a series of motions such as real-time, users, customer acquisition, activities, and conversions.The tool, in particular, may be used in place of other Adobe and third-party products since the reporting function can be altered independently and has been strong since the free analytics tool that assisted in the production of audience-pleasing reports. As a result, it is a useful tool for further in-depth study. Even though the KPIs are addressed in periodic meetings, once the format is chosen, the needed data comes at any time, which is convenient.
What do you dislike most about this product?
For a newcomer, the user interface is difficult to understand and takes some time to get used to. I suppose there is a substantial upfront charge. As a result, I feel it is difficult to rely solely on large-scale sites.
What recommendations would you give to someone considering this product?
Examine the process that leads to conversion. Hypotheses may be evaluated to some extent, such as where on the site the reason for the recall is due to ad effectiveness assessment. Furthermore, work may be done in Adobe Analytics without the need to install a separate email newsletter or ad effectiveness monitoring system. The website analysis is important for creating monthly numerical reports and analyzing user behavior. You may check the current condition of the site by selecting the index you want to see ahead of time and exporting the table on a regular basis.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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