Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.5 /10
CX Score
8.9 /10
Adobe Analytics
8.5 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Matthew H.

  • Role: Operations
  • Industry: Communications
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Jun 2020

Adobe never fails to disappoint!

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Adobe just has that best mix of professionalism and easy to learn ability.

What is your favorite aspect of this product?

I love the design as well as the features.

What do you dislike most about this product?

Sometimes I wish certain features were more prominently displayed.

What recommendations would you give to someone considering this product?

I would say that if you enjoy other Adobe products, this is a product for you.

Pros

  • Continually Improving Product
  • Trustworthy
  • Helps Innovate
  • Reliable
  • Role: Operations
  • Industry: Manufacturing
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Jun 2020

Wonderful Product should be #1 on all platforms

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jenny l.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2020

Best analytic tool

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics gathers information from a wide scope of channels, including voice, OTT, sound, and the Internet of Things. What's more, it gives you access to this information constantly, without fail which is limited in other products.

What is your favorite aspect of this product?

Thesoftware analysis by this framework permits us to have an away from of the conduct of all our potential clients who enter the various sites of the organization. I for one accept that Adobe Analytics gives an expert and fitting assistance for our organization. Its incredible framework stands apart for permitting its clients to work with huge databases, producing quick and exact outcomes. One element I love about this administration is that it is anything but difficult to troubleshoot utilizing the Omnibug expansion.It is an astounding instrument to screen and control the association's site traffic.

What do you dislike most about this product?

The expectation to absorb information is steep and actually it required some investment to become accustomed to working with this device productively.

What recommendations would you give to someone considering this product?

Adobe Analytics is appropriate for organizations or groups who need to recognize what the guests to their site are doing and how they are getting along it. This program can give you the data to have the option to look behind the drape to see who is on your webpage, for to what extent, where they originated from, referral data, and how they collaborated with your site or organization. The data, for those that realize how to utilize it, can be vital in advertising efforts, or a clothing rundown of different applications

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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