Adobe Systems

Adobe Analytics

Composite Score

8.5 /10

CX Score

8.9 /10

104 Reviews Write a Review

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What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience

Latest Award, 2024

2024 Data Quadrant Gold Medalist

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative

3% Neutral

96% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.7

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Theresa S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics has been our main platform that has helped us in managing our website and our clients who visits it frequently.

What is your favorite aspect of this product?

I like its capability to ensure that we get real time analytics on how our customers are using our websites. Clients have the opportunity to leave their views on our websites that boosts our service delivery.

What do you dislike most about this product?

I have not experienced any great challenge from the performance of this great tool.

What recommendations would you give to someone considering this product?

I highly recommend Adobe Analytics to any organization for effective and real time insights.

Pros

Continually Improving Product
Enables Productivity
Unique Features
Efficient Service

Myra F.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Amazing analytics platform

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

It is a powerful analysis tool, it is very easy for a user to create a complete report of the performance of their website, it makes us aware of the results of several campaigns that help us measure the scope of performance, it also provides incredible knowledge on customer behavior, it provides all the information you could want and makes it really easy, it also offers a very dynamic search function, it provides information about what our users are experiencing on web pages, it is an extremely reliable service.

What is your favorite aspect of this product?

This powerful platform allows anyone in the organization to become an analyst by providing everyone with the tools to generate their own reports, it has many good features such as Web Analytics, marketing analysis, predictive analysis, the detailed information provided by the tool is really useful. , it is also well integrated with other Adobe Cloud tools, it also provides excellent automation tools, it has exceptional data visualization and comparison features, it is very powerful for data analysis.

What do you dislike most about this product?

He considered that the user interface is a bit difficult to understand at first, it is the only thing that I can dislike about this tool, everything else works very well and it is a very complete software.

What recommendations would you give to someone considering this product?

I recommend that before using this software, you inform yourself a little and take a webinar, it will be very helpful when using this platform for the first time.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

Pralabh S.

Role: Information Technology
Industry: Energy
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Quality Product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

New enhanced features

What is your favorite aspect of this product?

Rich customer support 24*7

What do you dislike most about this product?

There is nothing to dislike about this one

What recommendations would you give to someone considering this product?

Great quality product, must go for it

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Theresa S.

Fantastic product

Likeliness to Recommend

Pros

Myra F.

Amazing analytics platform

Likeliness to Recommend

Pros

Pralabh S.

Quality Product

Likeliness to Recommend

Pros

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Feature Ratings

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration