What is Oracle Unity Customer Data Platform?
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Unity Customer Data Platform?
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
API Framework
Data Visualization
Predictive Analytics
Audience Demographics
Real Time Workflow Automation
Cross Channel Attribution Analysis
Metadata Management
Anomaly Detection
Conversion Analysis
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Oracle Unity Customer Data Platform Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2020
Easy to use. Reliable information.
Likeliness to Recommend
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Alyssa Z.
- Role: Human Resources
- Industry: Agriculture
- Involvement: End User of Application
Submitted Jun 2020
Easy to use, functional, multifaceted, great!
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Clear user interface
What is your favorite aspect of this product?
Simple and clear user interface and functionality
What do you dislike most about this product?
Occasionally site wire maintenance required
What recommendations would you give to someone considering this product?
Have a strong enough network to support it
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Role: Finance
- Industry: Insurance
- Involvement: End User of Application
Submitted May 2020
Great product but pricey and little support
Likeliness to Recommend
Cons
- Vendor Friendly Policies
- Less Performance Enhancing
- Commodity Features