Brandwatch, Inc.

Brandwatch

7.8 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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4 Top Rated Capabilities

3 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

84 Likeliness to Recommend

1
Since last award

98 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

5% Negative

6% Neutral

89% Positive

Pros

Saves Time
Efficient Service
Acts with Integrity
Trustworthy

Feature Ratings

Average 81

Social Response Management

Social Media Channel Integration Inbound

Social Asset Management

Campaign Execution

Social Media Channel Integration Outbound

Social Post Archival

Social Moderation and Workflow Management

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Availability and Quality of Training

Business Value Created

Quality of Features

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Ease of Data Integration

Ease of IT Administration

Also Featured in...

Social Media Monitoring

Score 7.9

View Brandwatch in this category (opens in a new tab)

Content Marketing

Score 7.9

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Ben H.

Role: Industry Specific Role
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Straight-forward product, with good support

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

An ease of use that allows quick set-up and implementation, along with the ability to manage simple campaigns across the product.

What is your favorite aspect of this product?

The Publish feature and all it's functionality.

What do you dislike most about this product?

No combined mentions and search function on incoming messages.

What recommendations would you give to someone considering this product?

Well worth a conversation if you're looking for a solid social media management tool.

Pros

Reliable
Trustworthy
Effective Service
Caring

Naveen S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Ease of use. Best product in this segment.

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

Its analytics

What do you dislike most about this product?

I didn't find any issues in product

What recommendations would you give to someone considering this product?

Its a cool product. I highly recommend everyone who wants to get the success with their social media strategy.

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

ADAM A.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Comprehensive social intelligence/management suite

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

Brandwatch's ability to create & track social audiences through audience panels means you can build & track marketing personas in social, study trends, sentiment & influencers. Vizia is a brilliant visual tool embedded in Brandwatch for data visualisation, with useful data plug ins.

What is your favorite aspect of this product?

Consumer research using the social audience panels - very easy to setup. Social listening is also very strong in Brandwatch, providing comprehensive sentiment & trend analysis compared to competitors.

What do you dislike most about this product?

Social channel integration & hashtag management on the backend can be inefficient

What recommendations would you give to someone considering this product?

The number one social intelligence suite for large enterprises.

Pros

Reliable
Enables Productivity
Respectful
Helps Innovate

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

84 Likeliness to Recommend

1 Since last award

98 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Social Media Monitoring

Content Marketing

Brandwatch Reviews

Ben H.

Straight-forward product, with good support

Likeliness to Recommend

Pros

Naveen S.

Ease of use. Best product in this segment.

Likeliness to Recommend

Pros

ADAM A.

Comprehensive social intelligence/management suite

Likeliness to Recommend

Pros

Most Popular Brandwatch Comparisons

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HubSpot Marketing Hub (Social)

Meltwater

Agorapulse

1
Since last award

1
Since last award

Feature Ratings

Social Response Management

Social Media Channel Integration Inbound

Social Asset Management

Campaign Execution

Social Media Channel Integration Outbound

Social Post Archival

Social Moderation and Workflow Management

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Business Value Created

Quality of Features

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Ease of Data Integration

Ease of IT Administration