What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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84 Likeliness to Recommend
1
Since last award
98 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Efficient Service
- Acts with Integrity
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Asset Management
Campaign Execution
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Business Value Created
Quality of Features
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Ease of Data Integration
Ease of IT Administration
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Brandwatch Reviews
Francisco Javier S.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted May 2024
Easy to use. User friendly. Quick learning curve.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It works. It's a reliable tool, never had a system error and it's easy to use and understand. We use it in a multinational enviroment and helps us sharing contents and strategies between different countries.
What is your favorite aspect of this product?
Easy to use and learn how to use it. Since the first time yoy use it, you feel it's quite user friendly.
What do you dislike most about this product?
I really don't have any dislikes, it's a tool that works. As any tool, you gotta know of to use it, but does not take long to learn it.
What recommendations would you give to someone considering this product?
Check prices, have a clear idea of what yoy want, what you need and be realistic about the knowledge you have. It's a great tool, but's not magical.
Pros
- Trustworthy
- Effective Service
- Respectful
- Reliable
Cons
- Commodity Features
- Under Delivered
Dan S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to use, cost effective and a great experience
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It's a one stop shop for all inbound and outbound brand insight.
What is your favorite aspect of this product?
I enjoy the one stop shop to be able to review brand sentiment and online perception.
What do you dislike most about this product?
There's nothing I particularly dislike about the product.
What recommendations would you give to someone considering this product?
Ensure you have clear roles and responsibilities set out before purchasing the product, to make the most of it's features.
Pros
- Performance Enhancing
- Enables Productivity
- Transparent
- Reliable
Prateek S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Great tool for tracking all social media channels.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
I really like the dashboard feature which really show me a great picture of my monthly report.
What is your favorite aspect of this product?
It connects all social media channel single place.
What do you dislike most about this product?
Some time its not refreshing the data , due to some technical error.
What recommendations would you give to someone considering this product?
Add some more features like future prediction on the basis of previous data trends.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
