Optimal Blue Adds Competitive Analytics to Its BI Suite

Optimal Blue is the largest provider of secondary marketing automation to the mortgage industry. The $750 billion of loan transactions it handles provides it with an incredibly rich data set. Optimal Blue is using its data to create benchmarking using its Enterprise Analytics. Insights include margins and profitability of lenders.

Our Take

Every industry has become obsessed with benchmarking as a way of understanding how their business compares to others in its industry. Platforms that enable transactions produce an incredible amount of data that is extremely valuable to industry participants. Optimal Blue’s addition of analytics to its BI suite is timely and will help its users to better understand and manage their business.