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Zoho

Zoho Campaigns

8.1 /10
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Zoho Campaigns
8.1 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative
4% Neutral
93% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Caring

Feature Ratings

Average 81

Email Delivery

86

Basic Reporting and Analytics

86

Campaign Management

86

Sales Intelligence & Conversion Rates

85

Auto-Responders

82

Segmentation

82

Surveys and Polling

81

Dynamic Content

81

Email Templates

81

SPAM Compliance

81

Content Authoring

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Usability and Intuitiveness

84

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Quality of Features

80

Vendor Support

79

Ease of Customization

78

Ease of Data Integration

76

Availability and Quality of Training

76

Zoho Campaigns Reviews

Sophie P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

A platform built exclusively for email marketing.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns provide us readymade newsletter template from which we can easily create an email. The flexible customizable newsletter helps us to get our newsletters ready in a few steps. The easy drag and drop data future help to design a newsletter that suits our needs. Synching from Zoho campaigns helps us to focus on a specific group of customers.

What is your favorite aspect of this product?

We can send email newsletters and campaigns to our users and contacts. We can also send an automated response to various emails to give us real-time results of our campaign. It is easy to use we don't need any training to use it. Zoho campaigns is an amazing email template builder.

What do you dislike most about this product?

The footer customization of the Zoho Campaign is not flexible. We are not able to design nature campaigns and the subscription from the setup is a little bit complicated. We will not able to approve all emails. Their templates are basic. Their pricing is high and then has a lack of fonts.

What recommendations would you give to someone considering this product?

I would highly recommend the Zoho Campaign because of it email marketing is not a big deal. We are able to send automated emails with beautiful templates which help us in gaining loyal customers we can create loading pages and email templates with the help of Zoho Campaigns by using their drag and drop features.

Pros

  • Saves Time
  • Respectful
  • Helps Innovate
  • Reliable

Liam A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Best email marketing solution.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Syncs with Zoho CRM. It is easy to use. The support team is great.

What is your favorite aspect of this product?

The email editor is intuitive. The reports are well organized and detailed. The segmentation is advanced. We are able to create complex campaigns. The platform is able to send automated emails that are triggered by users' activities. There are lots of pre-designed templates. Real-time results for the campaigns.

What do you dislike most about this product?

I have nothing I have found to dislike about Zoho Campaigns, it has been great so far.

What recommendations would you give to someone considering this product?

I highly recommend Zoho Campaigns, it has great rich features that help to make email marketing very easy and effective.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Nitin T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Zoho - Campaigns and Email Marketing

Likeliness to Recommend

7 /10

What differentiates Zoho Campaigns from other similar products?

Its affordable and easy to deploy

What is your favorite aspect of this product?

Its vast range of features and campaign scheduling feature helps us calendarize our content buckets for email blasts

What do you dislike most about this product?

Too many features can make the UI a bit complex until you get a hang of it

What recommendations would you give to someone considering this product?

Go for Zoho if you are cost cautious or if you are looking to execute more complex workflow campaigns, you can always compare with some of the top available platforms

Pros

  • Trustworthy
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Cons

  • Under Delivered
  • Commodity Features
  • Vendor's Interest First

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