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Zoho

Zoho Campaigns

8.1 /10
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Zoho Campaigns
8.1 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative
4% Neutral
93% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Caring

Feature Ratings

Average 81

Email Delivery

86

Basic Reporting and Analytics

86

Campaign Management

86

Sales Intelligence & Conversion Rates

85

Auto-Responders

82

Segmentation

82

Surveys and Polling

81

Dynamic Content

81

Email Templates

81

SPAM Compliance

81

Content Authoring

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Usability and Intuitiveness

84

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Quality of Features

80

Vendor Support

79

Ease of Customization

78

Ease of Data Integration

76

Availability and Quality of Training

76

Zoho Campaigns Reviews

Karley D.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Zoho Campaigns is the best.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

It differs from other programs because it can be integrated into other platforms very easily.

What is your favorite aspect of this product?

Continuous enhancement in the product's features due to a wide range of alternatives accessible. Comparisons may be drawn between the software I used in 2009 and the current version. In terms of new functionality, the platform has undergone a major overhaul, with a new appearance and feel. For small and medium-sized businesses, this is one of the greatest Indian-based platforms.

What do you dislike most about this product?

The platform might be a little sluggish at times. When it's sluggish, it's a tremendous nuisance to deal with. On the platform, some of the templates appear nice, while others have problems. Specifically, email platform compatibility should be increased.

What recommendations would you give to someone considering this product?

Email marketing campaigns for businesses are something I'd highly endorse.

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Client Friendly Policies

Susang R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Pricy email campaign software but effective

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

The user interface of Zoho Campaigns is pretty good and unique when compared to others in the markets. Also the A/B testing is quite effective and wonderful

What is your favorite aspect of this product?

Designing new email templates is pretty fun with Zoho campaigns. Also, the email campaigns reports are easy to read

What do you dislike most about this product?

The cost of the product is slightly on the higher side

What recommendations would you give to someone considering this product?

Good choice but consider other similar products too

Pros

  • Includes Product Enhancements
  • Helps Innovate
  • Performance Enhancing
  • Trustworthy

Kevin A.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Not what I needed from a Business Standpoint

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

I think that Zoho, in general, is know for their business-only focus and doesn't really integrate with other types of fields. So, for business Zoho makes sense for small business owners there are better.

What is your favorite aspect of this product?

I liked how I could track and report customer data within Zoho.

What do you dislike most about this product?

I couldn't integrate with the other software I needed to keep my system going on the right track.

What recommendations would you give to someone considering this product?

I would stay about from this if you are a small business owner. I would consider the free trial but even then, I think there are better software programs out there for marketing project manamgent.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Leverages Incumbent Status
  • Inhibits Innovation
  • Slower Product Innovation

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