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Zoho Campaigns

8.1 /10
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Zoho Campaigns
8.1 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative
4% Neutral
93% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Caring

Feature Ratings

Average 81

Email Delivery

86

Basic Reporting and Analytics

86

Campaign Management

86

Sales Intelligence & Conversion Rates

85

Auto-Responders

82

Segmentation

82

Surveys and Polling

81

Dynamic Content

81

Email Templates

81

SPAM Compliance

81

Content Authoring

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Usability and Intuitiveness

84

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Quality of Features

80

Vendor Support

79

Ease of Customization

78

Ease of Data Integration

76

Availability and Quality of Training

76

Zoho Campaigns Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Nov 2022

Overall good but has its downfalls. Quite average.

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Respectful

Cons

  • Slower Product Innovation

Neha J.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Best way to connect with our clients

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho campaigns is unique with the reports that it provides. List based segmentation of user emails can be done which can be viewed in the reports as well. Also, we can schedule emails based on the time zone of the users at one go which is awesome

What is your favorite aspect of this product?

My favorite part of Zoho Campaigns is the simplicity with which I can import email data as well as email templates. Wide variety of default templates are also available which is very good.

What do you dislike most about this product?

I cannot think of any major dislike with Zoho campaigns

What recommendations would you give to someone considering this product?

Businesses who want to connect with their clients and automate certain aspects of email communication must definitely consider Zoho campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ruby G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Amazing software to automate marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns allows marketers to track and automate email campaigns, manage leads, and send automated follow-up emails. It can be used on any web-enabled device including desktop, laptop, tablet, and smartphone. It has a modern user interface that is easy to use and provides a wide range of features. With Zoho Campaigns, you can: - Create powerful email campaigns with automated follow-up emails - Track how your emails are performing by analyzing open rates and click-through rates - Visualize your campaign performance with real-time dashboards - Organize your email

What is your favorite aspect of this product?

Zoho Campaigns is an all-in-one marketing and sales software that helps you to create, manage, and analyze your marketing campaigns. It enables you to track your sales, target customers, and send personalized emails. You can also view reports and analyze your performance in real time. The Zoho Campaigns software is available for Mac and PC.

What do you dislike most about this product?

It still needs to work on introducing more features and integrations

What recommendations would you give to someone considering this product?

Zoho Campaigns has many features such as: - Create new campaigns or import existing ones from Salesforce, Google AdWords, Mailchimp, Twitter, Facebook, Instagram or other sources. - Organize your contacts by importing contacts from Outlook or Gmail. - Send customized emails directly from the campaign dashboard. With Zoho Campaigns’ email template builder tool, you can build professional emails with beautiful templates and colors to send to your customers from a single dashboard. - Review your data in real time with rich reports such as Average Open Rates, Bounce Rate and Click Through Rate.

Pros

  • Over Delivered
  • Helps Innovate
  • Continually Improving Product
  • Reliable

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