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Zoho Campaigns

8.1 /10
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Zoho Campaigns
8.1 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative
4% Neutral
93% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Caring

Feature Ratings

Average 81

Email Delivery

86

Basic Reporting and Analytics

86

Campaign Management

86

Sales Intelligence & Conversion Rates

85

Auto-Responders

82

Segmentation

82

Surveys and Polling

81

Dynamic Content

81

Email Templates

81

SPAM Compliance

81

Content Authoring

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Usability and Intuitiveness

84

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Quality of Features

80

Vendor Support

79

Ease of Customization

78

Ease of Data Integration

76

Availability and Quality of Training

76

Zoho Campaigns Reviews

Carmealy M.

  • Role: Sales Marketing
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

This platform improves email marketing.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

It tends to be more precise when a metric is needed to understand customers and select the target audience. This is a better solution for campaigns since it allows a better control in the management and a more precise analysis for the constant taking of decisions within the company about the marketing strategies.

What is your favorite aspect of this product?

I can perform A / B tests without any problem and can see the results through a detailed graphical representation. Take a clearer view of the impact you have had on customers and potential customers. I can integrate them with all Zoho tools for better complementation. I can practically create a campaign in a very short time and publish it instantly, in addition the workflow is highly optimized helping this to understand how to really market and improve your relationship with customers through email marketing tracking.

What do you dislike most about this product?

This platform may have a problem and it is the learning stages since it can be a bit confusing when using it for the first time, on many occasions I had to contact support to solve my doubts, which they attended to me very satisfactorily. However, the platform in general terms is very stable and comfortable to use.

What recommendations would you give to someone considering this product?

Personally, it works well, meets expectations and goes hand in hand with Zoho CRM which for me allows me to do a more complete marketing than other platforms.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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