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Zoho Campaigns

8.1 /10
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Zoho Campaigns
8.1 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative
4% Neutral
93% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Caring

Feature Ratings

Average 81

Email Delivery

86

Basic Reporting and Analytics

86

Campaign Management

86

Sales Intelligence & Conversion Rates

85

Auto-Responders

82

Segmentation

82

Surveys and Polling

81

Dynamic Content

81

Email Templates

81

SPAM Compliance

81

Content Authoring

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Usability and Intuitiveness

84

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Quality of Features

80

Vendor Support

79

Ease of Customization

78

Ease of Data Integration

76

Availability and Quality of Training

76

Zoho Campaigns Reviews

Alecsandra V.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

The Ultimate Email Marketing Package

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns is indeed the go-to tool for generating and distributing marketing emails about the company's newest discounts, services, and business publications. Typically, I employ Zoho to communicate information regarding the company's goods, events, and other initiatives.

What is your favorite aspect of this product?

It is the ideal tool for reaching out to a large number of clients at a time, also with customization at one spot, it permits us to track the progress of initiatives employing their additional skills. Zoho campaigns assisted us in reaching out again to our clients and informing them of the most recent deals.

What do you dislike most about this product?

Zoho enables marketing campaigns more productive, but because there're so many features, services, and alternatives accessible, choose which one to utilize for marketing may be difficult at times.

What recommendations would you give to someone considering this product?

Zoho is an excellent tool to launch marketing initiatives. The best aspect is that you may use it for completely free as often as you like and then pay if your needs exceed those of the free version. It aids in the expansion of your intended audience and brand.

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Helps Innovate

Robert-McKay P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy to use campaigns management tool.

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

I like how easy it’s to work out and the way inserting HTML files is simple. They also have numerous ways to import different files into the content of the e-mail for your campaign. The power to import contacts is extremely convenient as well and makes creating lists to assign to campaigns simple.

What is your favorite aspect of this product?

Zoho Campaigns is a very easy-to-use tool with plenty of helpful reports which might help you target a selected audience. Campaigns are simple to create. You’ll duplicate an earlier campaign and customize it for a brand new one.

What do you dislike most about this product?

The batch-wise sending of the campaigns can’t be customized and also the time slots are not customizable plenty of times because of bulk sending the campaigns to end up in spam of our clients. I even have also contacted support for this however the problem never looks to be resolved. This can be the bulk con on behalf of me.

What recommendations would you give to someone considering this product?

The main strength of this product is its connectivity to users of Zoho’s program platform. It‘s smart as a standalone campaign management system, and we recommend it, however, it is far better if further use Zoho CRM. We just like the pricing structure, which is why Zoho Campaigns gets plenty of acceptance.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

Cons

  • Vendor's Interest First

Daniel C.

  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Respectful

Cons

  • Commodity Features
  • Wastes Time

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