Zoho

Zoho Campaigns

8.2 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

85 Likeliness to Recommend

88 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

4% Negative

4% Neutral

92% Positive

Pros

Respectful
Caring
Reliable
Performance Enhancing

Feature Ratings

Average 81

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Surveys and Polling

Dynamic Content

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 81

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Zoho Campaigns Reviews

Nitin T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Zoho - Campaigns and Email Marketing

Likeliness to Recommend

7 /10

What differentiates Zoho Campaigns from other similar products?

Its affordable and easy to deploy

What is your favorite aspect of this product?

Its vast range of features and campaign scheduling feature helps us calendarize our content buckets for email blasts

What do you dislike most about this product?

Too many features can make the UI a bit complex until you get a hang of it

What recommendations would you give to someone considering this product?

Go for Zoho if you are cost cautious or if you are looking to execute more complex workflow campaigns, you can always compare with some of the top available platforms

Pros

Trustworthy
Efficient Service
Inspires Innovation
Saves Time

Cons

Under Delivered
Commodity Features
Vendor's Interest First

Aaliyah H.

Role: Industry Specific Role
Industry: Agriculture
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Zoho Campaign, Great marketing tool!

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaign have their pre designed emails which are really eye catching and helpful enabling us to design beautiful and sophisticated emails. It also helps us to send automated response to various emails thus saving our time which we can invest in some other project. They provide us real time results of us

What is your favorite aspect of this product?

Zoho campaigns help us to connect with our recipient through our every email by using their interactive elements like polls and surveys. They have advanced email automation that help us to auto mate workflows and drip series to deliver targeted and consistent messages.

What do you dislike most about this product?

They need to add more customization options especially for the footer. Sometimes their system suddenly slows down which lags so they need to improve their system. They need to add feature that enable us to build complex nurture campaigns as they lack this feature.

What recommendations would you give to someone considering this product?

Zoho Campaign have simplified email automation which is easy to build and use and make it highly recommended. Also, the integration becomes easy with the Zoho CRM.

Pros

Unique Features
Efficient Service
Respectful
Client Friendly Policies

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Apr 2022

Easy and reliable

Likeliness to Recommend

7 /10

Pros

Unique Features
Efficient Service
Helps Innovate
Reliable

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Need Assistance?

Awards & Recognition

Zoho Campaigns Ratings

85 Likeliness to Recommend

88 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Surveys and Polling Ability to survey customers and gather feedback.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zoho Campaigns Reviews

Nitin T.

Zoho - Campaigns and Email Marketing

Likeliness to Recommend

Pros

Cons

Aaliyah H.

Zoho Campaign, Great marketing tool!

Likeliness to Recommend

Pros

Easy and reliable

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Surveys and Polling

Dynamic Content

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training