Zoho

Zoho Campaigns

8.2 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

85 Likeliness to Recommend

2
Since last award

88 Plan to Renew

3
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

4% Negative

4% Neutral

92% Positive

Pros

Respectful
Caring
Reliable
Performance Enhancing

Feature Ratings

Average 81

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Surveys and Polling

Dynamic Content

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 81

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Zoho Campaigns Reviews

Kevin A.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Not what I needed from a Business Standpoint

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

I think that Zoho, in general, is know for their business-only focus and doesn't really integrate with other types of fields. So, for business Zoho makes sense for small business owners there are better.

What is your favorite aspect of this product?

I liked how I could track and report customer data within Zoho.

What do you dislike most about this product?

I couldn't integrate with the other software I needed to keep my system going on the right track.

What recommendations would you give to someone considering this product?

I would stay about from this if you are a small business owner. I would consider the free trial but even then, I think there are better software programs out there for marketing project manamgent.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Leverages Incumbent Status
Inhibits Innovation
Slower Product Innovation

Sophie P.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

A platform built exclusively for email marketing.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns provide us readymade newsletter template from which we can easily create an email. The flexible customizable newsletter helps us to get our newsletters ready in a few steps. The easy drag and drop data future help to design a newsletter that suits our needs. Synching from Zoho campaigns helps us to focus on a specific group of customers.

What is your favorite aspect of this product?

We can send email newsletters and campaigns to our users and contacts. We can also send an automated response to various emails to give us real-time results of our campaign. It is easy to use we don't need any training to use it. Zoho campaigns is an amazing email template builder.

What do you dislike most about this product?

The footer customization of the Zoho Campaign is not flexible. We are not able to design nature campaigns and the subscription from the setup is a little bit complicated. We will not able to approve all emails. Their templates are basic. Their pricing is high and then has a lack of fonts.

What recommendations would you give to someone considering this product?

I would highly recommend the Zoho Campaign because of it email marketing is not a big deal. We are able to send automated emails with beautiful templates which help us in gaining loyal customers we can create loading pages and email templates with the help of Zoho Campaigns by using their drag and drop features.

Pros

Saves Time
Respectful
Helps Innovate
Reliable

Liam A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Best email marketing solution.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Syncs with Zoho CRM. It is easy to use. The support team is great.

What is your favorite aspect of this product?

The email editor is intuitive. The reports are well organized and detailed. The segmentation is advanced. We are able to create complex campaigns. The platform is able to send automated emails that are triggered by users' activities. There are lots of pre-designed templates. Real-time results for the campaigns.

What do you dislike most about this product?

I have nothing I have found to dislike about Zoho Campaigns, it has been great so far.

What recommendations would you give to someone considering this product?

I highly recommend Zoho Campaigns, it has great rich features that help to make email marketing very easy and effective.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Need Assistance?

Awards & Recognition

Zoho Campaigns Ratings

85 Likeliness to Recommend

2 Since last award

88 Plan to Renew

3 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Surveys and Polling Ability to survey customers and gather feedback.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zoho Campaigns Reviews

Kevin A.

Not what I needed from a Business Standpoint

Likeliness to Recommend

Pros

Cons

Sophie P.

A platform built exclusively for email marketing.

Likeliness to Recommend

Pros

Liam A.

Best email marketing solution.

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Surveys and Polling

Dynamic Content

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training