Zeta Marketing Platform Logo Award Winner Product Badge
Zeta Marketing Platform Logo Award Winner Product Badge
Zeta Global Ltd

Zeta Marketing Platform

Composite Score
8.2 /10
CX Score
8.5 /10
Category
Zeta Marketing Platform
8.2 /10

What is Zeta Marketing Platform?

The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.

Company Details


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Awards & Recognition

Zeta Marketing Platform won the following awards in the Ad Tech category

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Zeta Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zeta Marketing Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zeta Marketing Platform?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 88

Audience Identification

91

Advertisement Content Curation

91

Role-Based Access Controls

87

Audience Segmentation

86

Advertisement Placement

86

Advertisement Reporting

86

Demand-Side Capabilities

85

MarTech Ecosystem integration

84

Supply-Side Capabilities

83

Data Management Platform Capabilities

82

Vendor Capability Ratings

Average 86

Ease of IT Administration

92

Product Strategy and Rate of Improvement

89

Business Value Created

88

Ease of Data Integration

88

Usability and Intuitiveness

87

Vendor Support

86

Ease of Customization

85

Quality of Features

85

Availability and Quality of Training

85

Ease of Implementation

83

Breadth of Features

83

Zeta Marketing Platform Reviews

Mei T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

For the creation and personalization of emails.

Likeliness to Recommend

9 /10

What differentiates Zeta Marketing Platform from other similar products?

All call center, SMS, direct mail, push notification and email marketing campaigns can be automated. It is advantageous for campaign management, and managing a substantial collection of customer data. Using various platforms, you can collect customer feedback and increase website traffic.

What is your favorite aspect of this product?

I like Zeta Marketing Platform is useful to improve the perception of our consumers, drive engagement and increase traffic to our website through all our channels. When forecasting intent and engagement across all channels, Zeta's omnichannel engagement capability comes in handy. By using a unique combination of identity, intent, behavior, and response signal, the Insights & Analytics feature enables you to produce actionable insights that can be used to measure performance.

What do you dislike most about this product?

It is challenging to understand and use Zeta Marketing Platform's approach to marketing automation.

What recommendations would you give to someone considering this product?

I recommend using Zeta Marketing Platform to identify your top customers and prospects across all channels, deliver the right offer and content at the right time, channel chosen based on certain characteristics and prospective information.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Justine T.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Likeliness to Recommend

10 /10

What differentiates Zeta Marketing Platform from other similar products?

Zeta Marketing Platform offers alot of advanced marketing-automation features with its paid plans. In addition, Zeta Marketing Platform supports many popular third-party platforms. It is a world-leader when it comes to innovation and they are always looking at ways to improve and to maintain their competitive advantage

What is your favorite aspect of this product?

Working with Zeta Marketing Platform on an everyday basis is really easy. I love the idea of being able to do all my email marketing work from inside Zeta Marketing Platform dashboard

What do you dislike most about this product?

An important factor to consider improving is the educational resources Zeta Marketing Platform should offer. New users can utilize educational resources during onboarding so that it can be an easier process instead of contacting support every time

What recommendations would you give to someone considering this product?

Marketers looking for a marketing automation platform to boost acquisition, revenue growth, and retention will find Zeta Marketing Platform to be a good fit

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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