What is Zeta Marketing Platform?
The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
93 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zeta Marketing Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Identification
Advertisement Content Curation
Role-Based Access Controls
Audience Segmentation
Advertisement Placement
Advertisement Reporting
Demand-Side Capabilities
MarTech Ecosystem integration
Supply-Side Capabilities
Data Management Platform Capabilities
Vendor Capability Ratings
Ease of IT Administration
Product Strategy and Rate of Improvement
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Ease of Customization
Quality of Features
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Zeta Marketing Platform Reviews
Mei T.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
For the creation and personalization of emails.
Likeliness to Recommend
What differentiates Zeta Marketing Platform from other similar products?
All call center, SMS, direct mail, push notification and email marketing campaigns can be automated. It is advantageous for campaign management, and managing a substantial collection of customer data. Using various platforms, you can collect customer feedback and increase website traffic.
What is your favorite aspect of this product?
I like Zeta Marketing Platform is useful to improve the perception of our consumers, drive engagement and increase traffic to our website through all our channels. When forecasting intent and engagement across all channels, Zeta's omnichannel engagement capability comes in handy. By using a unique combination of identity, intent, behavior, and response signal, the Insights & Analytics feature enables you to produce actionable insights that can be used to measure performance.
What do you dislike most about this product?
It is challenging to understand and use Zeta Marketing Platform's approach to marketing automation.
What recommendations would you give to someone considering this product?
I recommend using Zeta Marketing Platform to identify your top customers and prospects across all channels, deliver the right offer and content at the right time, channel chosen based on certain characteristics and prospective information.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Justine T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2022
Likeliness to Recommend
What differentiates Zeta Marketing Platform from other similar products?
Zeta Marketing Platform offers alot of advanced marketing-automation features with its paid plans. In addition, Zeta Marketing Platform supports many popular third-party platforms. It is a world-leader when it comes to innovation and they are always looking at ways to improve and to maintain their competitive advantage
What is your favorite aspect of this product?
Working with Zeta Marketing Platform on an everyday basis is really easy. I love the idea of being able to do all my email marketing work from inside Zeta Marketing Platform dashboard
What do you dislike most about this product?
An important factor to consider improving is the educational resources Zeta Marketing Platform should offer. New users can utilize educational resources during onboarding so that it can be an easier process instead of contacting support every time
What recommendations would you give to someone considering this product?
Marketers looking for a marketing automation platform to boost acquisition, revenue growth, and retention will find Zeta Marketing Platform to be a good fit
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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