Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

130 Reviews Write a Review

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What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 94%
Negotiation and Contract:: 86%
Conflict Resolution:: 93%
Strategy & Innovation:: 90%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative

4% Neutral

94% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Saves Time

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Synchronization and Replication

Exception Handling and Notifications

Metadata Management

Data Virtualization

Administrative Features

API Management and Orchestration

Batch Integration

Vendor Capability Ratings

Average 84

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Dominik E.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

The Game Change when it comes to integrating data

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

The absolute simplicity of using Zapier is what makes this product different to any other competitor. The reliability and amazing support content (and team). Every marketer loves Zapier

What is your favorite aspect of this product?

The simplicity of building entire workflows in minutes, from heavy lift of data to simple pings in Slack

What do you dislike most about this product?

UX around error messages and failures, but barely worth mentioning

What recommendations would you give to someone considering this product?

No brainer, connect a few apps to get started on a basic license, and you quickly realise you won't be able to live without it

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cherlyn C.

Role: C-Level
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

Industry Standard, could be much less for Starter

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

It's the industry standard and people are very familiar with it. It's also extremely robust and easy to connect the "zaps."

What is your favorite aspect of this product?

It's just extremely easy to set up and connect APIs without a developer.

What do you dislike most about this product?

The price is a bit steep if you are a light user. I would pay $10 a month for 500 tasks, I don't need 750 tasks for $19.99 and to be locked in for a year.

What recommendations would you give to someone considering this product?

See if the free tier works for you, then decide if you want to do the starter.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Sai Vamsi Y.

Role: Finance
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Seamless Automation for Boosting Efficiency

Likeliness to Recommend

6 /10

What differentiates Zapier from other similar products?

It enables teams to easily integrate and automate operations by bridging thousands of apps with user-friendly, code-free workflows.

What is your favorite aspect of this product?

My favorite feature is its easy-to-use interface, which makes it possible to quickly create bespoke automations and drastically cut down on human labor.

What do you dislike most about this product?

As usage rises, costs may grow and creative solutions may be needed for increasingly complicated operations.

What recommendations would you give to someone considering this product?

Start with basic automations and work your way up. To maximize effectiveness and return on investment, spend money investigating its features.

Pros

Respectful
Fair
Acts with Integrity
Client's Interest First

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Dominik E.

The Game Change when it comes to integrating data

Likeliness to Recommend

Pros

Cherlyn C.

Industry Standard, could be much less for Starter

Likeliness to Recommend

Pros

Sai Vamsi Y.

Seamless Automation for Boosting Efficiency

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Synchronization and Replication

Exception Handling and Notifications

Metadata Management

Data Virtualization

Administrative Features

API Management and Orchestration

Batch Integration

Vendor Capability Ratings

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support