
What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
95 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 90%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Data Quality Profiling and Cleansing
Synchronization and Replication
Exception Handling and Notifications
Metadata Management
Data Virtualization
Administrative Features
API Management and Orchestration
Batch Integration
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Swapnil J.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jul 2023
Ease to use but a bit pricey from competitors.
Likeliness to Recommend
What differentiates Zapier from other similar products?
Ease of integration which even NON IT professionals can use for integration systems.
What is your favorite aspect of this product?
Integration with zoho connect products.
What do you dislike most about this product?
Costing is too high
What recommendations would you give to someone considering this product?
Consider it if it fits your budget otherwise go with other tools.
Pros
- Continually Improving Product
- Enables Productivity
- Saves Time
- Helps Innovate
Please tell us why you think this review should be flagged.
Susan M.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2023
The best data integration software.
Likeliness to Recommend
What differentiates Zapier from other similar products?
Our CRM lacks a lot of automation for our data, therefore Zapier is really useful in filling that need, as well as helping to protect the integrity of our data and saving our staff time. Zapier eliminates tedious data entry and repetitive processes by automating them across several apps. I use it to automate workflows such as storing emails to Google Sheets, creating a new lead in my CRM when a form is completed, and so on. This has saved me a lot of time and work, enabling me to concentrate on more important matters. tasks.
What is your favorite aspect of this product?
I enjoy being able to personalize the kind of automations I need to run since it helps me to identify solutions that are most suited to my business's requirements. Zapier enables the smooth integration of many applications and services, removing the need for manual data entry and lowering the possibility of mistakes. The platform provides a large variety of pre-built "Zaps" (automatic chores) that can be simply changed to match my personal needs; everything is automated, so I don't have to rack my brain or do it manually.
What do you dislike most about this product?
Pre-built Zaps may not always meet my needs and may need to be tweaked, and certain sophisticated features and connectors necessitate an upgrade to a higher subscription plan. Because the program is automated, there may be some mistakes or irrelevant findings collected (or relevant results not gathered). On few times, I've had to hunt for videos to understand how to conduct certain operations; in this regard, I believe the documentation should be better.
What recommendations would you give to someone considering this product?
Because of the numerous interfaces with other apps that many businesses use on a regular basis, this software may be installed in any firm. I use Zapier to keep track on social media topics that may be of interest to my clients without having to spend time perusing. Zapier also assists the marketing team in monitoring social networks and emails without taking up too much time; everyone who utilizes this program saves time on repetitive chores on a daily basis.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Miriam B.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2023
Excellent for integrating data and automating task
Likeliness to Recommend
What differentiates Zapier from other similar products?
It simplifies my job by utilizing automation, and the data is sent to a CRM, resulting in increased profits for the company. Zapier automates the transmission of contact records to a partner company for real-time phone communication. Zapier is my right hand when it comes to connecting submissions from Paperform to my Airtable base. I need to employ a highly difficult and long questionnaire in Paperform, but Zapier straightforward UI makes it so much easier.
What is your favorite aspect of this product?
Zapier, which includes both default and configurable capabilities, is exceedingly simple to set up and links to so many services flawlessly that it makes sending data to various apps insanely simple. I required some extra connectors while designing a no-code platform to make the majority of my website self-contained. I discovered Zapier with a few clicks and realized it could combine everything I needed (in this example, Airtable, Softr, and Paperform).
What do you dislike most about this product?
Some app endpoints are quite restrictive, requiring you to construct a Zap for each piece or account you wish to automate; for those automations, we still have to write bespoke code. If you've never used an automation tool before, it might be difficult to comprehend at first. Sometimes the triggers can be difficult to understand, but this is generally due to a data issue with the built-in app rather than Zapier.
What recommendations would you give to someone considering this product?
Zapier is an excellent tool for automating Salesforce, ActionNetwork, Slack, Email, and Airtable. It's an essential tool for more extensive automation (as opposed to native Airtable automation, for example). I especially appreciate how simple troubleshooting is using the Zap History tool. We may use Zapier to send data from online forms to various databases and backends, reducing laborious copy and paste and heavy lifting for employees.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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