Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

123 Reviews Write a Review

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What is Zapier?

Zapier is the glue that connects thousands of web apps. Zaps are workflows that connect your apps, so they can work together. Zaps start with a trigger—an event in one of your apps that kicks off your workflow. Zaps automate tasks in the background, so you can focus on more important work.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative

4% Neutral

94% Positive

Pros

Enables Productivity
Saves Time
Trustworthy
Helps Innovate

Feature Ratings

Average 84

iPaaS

Real Time Integration

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Data Virtualization

API Management and Orchestration

Metadata Management

Batch Integration

Exception Handling and Notifications

Administrative Features

Vendor Capability Ratings

Average 84

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Reviews

Miriam B.

Role: Operations
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

Excellent for integrating data and automating task

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

It simplifies my job by utilizing automation, and the data is sent to a CRM, resulting in increased profits for the company. Zapier automates the transmission of contact records to a partner company for real-time phone communication. Zapier is my right hand when it comes to connecting submissions from Paperform to my Airtable base. I need to employ a highly difficult and long questionnaire in Paperform, but Zapier straightforward UI makes it so much easier.

What is your favorite aspect of this product?

Zapier, which includes both default and configurable capabilities, is exceedingly simple to set up and links to so many services flawlessly that it makes sending data to various apps insanely simple. I required some extra connectors while designing a no-code platform to make the majority of my website self-contained. I discovered Zapier with a few clicks and realized it could combine everything I needed (in this example, Airtable, Softr, and Paperform).

What do you dislike most about this product?

Some app endpoints are quite restrictive, requiring you to construct a Zap for each piece or account you wish to automate; for those automations, we still have to write bespoke code. If you've never used an automation tool before, it might be difficult to comprehend at first. Sometimes the triggers can be difficult to understand, but this is generally due to a data issue with the built-in app rather than Zapier.

What recommendations would you give to someone considering this product?

Zapier is an excellent tool for automating Salesforce, ActionNetwork, Slack, Email, and Airtable. It's an essential tool for more extensive automation (as opposed to native Airtable automation, for example). I especially appreciate how simple troubleshooting is using the Zap History tool. We may use Zapier to send data from online forms to various databases and backends, reducing laborious copy and paste and heavy lifting for employees.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Dominik E.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

The Game Change when it comes to integrating data

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

The absolute simplicity of using Zapier is what makes this product different to any other competitor. The reliability and amazing support content (and team). Every marketer loves Zapier

What is your favorite aspect of this product?

The simplicity of building entire workflows in minutes, from heavy lift of data to simple pings in Slack

What do you dislike most about this product?

UX around error messages and failures, but barely worth mentioning

What recommendations would you give to someone considering this product?

No brainer, connect a few apps to get started on a basic license, and you quickly realise you won't be able to live without it

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cherlyn C.

Role: C-Level
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

Industry Standard, could be much less for Starter

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

It's the industry standard and people are very familiar with it. It's also extremely robust and easy to connect the "zaps."

What is your favorite aspect of this product?

It's just extremely easy to set up and connect APIs without a developer.

What do you dislike most about this product?

The price is a bit steep if you are a light user. I would pay $10 a month for 500 tasks, I don't need 750 tasks for $19.99 and to be locked in for a year.

What recommendations would you give to someone considering this product?

See if the free tier works for you, then decide if you want to do the starter.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Zapier Ratings

91 Likeliness to Recommend

95 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Reviews

Miriam B.

Excellent for integrating data and automating task

Likeliness to Recommend

Pros

Dominik E.

The Game Change when it comes to integrating data

Likeliness to Recommend

Pros

Cherlyn C.

Industry Standard, could be much less for Starter

Likeliness to Recommend

Pros

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1
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Feature Ratings

iPaaS

Real Time Integration

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Data Virtualization

API Management and Orchestration

Metadata Management

Batch Integration

Exception Handling and Notifications

Administrative Features

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support