Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

128 Reviews Write a Review

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What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 94%
Negotiation and Contract:: 85%
Conflict Resolution:: 93%
Strategy & Innovation:: 89%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative

4% Neutral

94% Positive

Pros

Saves Time
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 84

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Synchronization and Replication

Metadata Management

Data Virtualization

API Management and Orchestration

Administrative Features

Exception Handling and Notifications

Batch Integration

Vendor Capability Ratings

Average 84

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Daria S.

Role: Operations
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2021

Great tool to auto automate your business

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

User friendly and no need to know code

What is your favorite aspect of this product?

How easy is it to use

What do you dislike most about this product?

Not applicable to me

What recommendations would you give to someone considering this product?

It helps us immensely with our small business operations

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tsahi L.

Role: C-Level
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

Easy to integrate with virtually everything

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier are the first one that comes to mind - for both users and vendors who want to have their product in the list of integrations. This makes them the first place to look for when it comes to integrating systems via iPaaS

What is your favorite aspect of this product?

The simplicity of defining new zaps.

What do you dislike most about this product?

The lower price tiers aren't meant for heavy consumption or realtime uses.

What recommendations would you give to someone considering this product?

Try it out. It is easy to start with and reach results with.

Pros

Enables Productivity
Caring
Respectful
Transparent

Karambir Singh K.

Role: C-Level
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

Zapier Provides an Imperfect Integration Solution

Likeliness to Recommend

7 /10

What differentiates Zapier from other similar products?

Zapier provides more flexibility than software integration products such as Monday.com and Trello.

What is your favorite aspect of this product?

The ability to receive data via webhook/url, parse it, and branch based on the data received.

What do you dislike most about this product?

As someone with programming experience, I found Zapier's inability to provide basic programming features frustrating. Customer support was frustrating and it seemed that the responses may have been automated (using Zapier?).

What recommendations would you give to someone considering this product?

Be aware that their business model is task-based and the best and most advanced features (logical branching for example) are the most task-intensive. Take some time to determine the number of tasks that you need to execute for any given use case and then multiply by the number of anticipated uses to determine the total tasks per use case. Sum the task totals per use cases to determine the overall total (which should be monthly since this is how Zapier bills).

Pros

Enables Productivity
Includes Product Enhancements
Continually Improving Product
Reliable

Cons

Inhibits Innovation
Less Performance Enhancing
Commodity Features

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Daria S.

Great tool to auto automate your business

Likeliness to Recommend

Pros

Tsahi L.

Easy to integrate with virtually everything

Likeliness to Recommend

Pros

Karambir Singh K.

Zapier Provides an Imperfect Integration Solution

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Synchronization and Replication

Metadata Management

Data Virtualization

API Management and Orchestration

Administrative Features

Exception Handling and Notifications

Batch Integration

Vendor Capability Ratings

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support