
What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
95 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 90%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Data Quality Profiling and Cleansing
Synchronization and Replication
Exception Handling and Notifications
Metadata Management
Data Virtualization
Administrative Features
API Management and Orchestration
Batch Integration
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews

Abhinav Ranganath P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
Zapier: An automation tool that simplifies my work
Likeliness to Recommend
What differentiates Zapier from other similar products?
The integrations are the most significant distinction between Zapier and other automation platforms. With Zapier's integrations, we can automate additional business-oriented apps that we couldn't accomplish with previous software.
What is your favorite aspect of this product?
For any digital marketer, Zapier is a must-have tool. It makes work simple, straightforward, and quick. Zapier has drastically changed the way I manage my life's applications and chores. The nicest part of Zapier for me is that it has hundreds of app connectors. I automate most of my operations, from landing page integration to Google Spreadsheets to Active Campaign, using various combinations of zaps. Zapier literally made my work simpler by automating it.
What do you dislike most about this product?
There is nothing in particular that I dislike about the tool, but if I had to choose one flaw, it would be its inability to perform large-scale integrations and triggers at a fair cost.
What recommendations would you give to someone considering this product?
If you have too many repetitive tasks between two or more apps. Please go for Zapier. With the integrations present in Zapier life become easier and the speed of work also improves a lot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Hemant J.
- Role: Industry Specific Role
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Nov 2021
Easy tool with numerous integration options
Likeliness to Recommend
What differentiates Zapier from other similar products?
Integration options
What is your favorite aspect of this product?
Ease of implementation
What do you dislike most about this product?
Nothing specific
What recommendations would you give to someone considering this product?
Use it for low/no code automation.
Pros
- Trustworthy
- Effective Service
- Respectful
- Fair
Please tell us why you think this review should be flagged.

Luis A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
The most powerful no-code automation software
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier offers a wealth of ready-to-use interfaces that may be used to automate a wide range of functions (marketing, sales, and human resources). Individual webhooks, for example, can be used to link all other systems for which there is now no interface. When just minimal integrations are required, Zapier is the right solution to use. The user interface is simple, and you may perform a test using an example.
What is your favorite aspect of this product?
Zapier allows you to link many apps and automate tasks. For example, a link between an order method and a Google sheet. The program is quite easy to use. It guides you through the process. As soon as an event record arrives, it is promptly added to a sheet. Inbound leads may be sent to Slack or straight to Salesforce. Zapier makes it simple to carry out these translations. The biggest advantage is that you don't have to manage your own IT infrastructure with servers or other similar devices, and even non-developers can manage and alter their integrations.
What do you dislike most about this product?
Zapier has a few restrictions. A branch module, for example, can only contain three branches. This problem can be solved by reinserting a branch within a branch. As a result, an integration becomes exceedingly complex and difficult to grasp. Zapier gets overly difficult and needs too many clicks to make adjustments when you need to conduct more than two or three steps with "conditional executions."
What recommendations would you give to someone considering this product?
Lead generation (e.g., LinkedIn CRM import) and nurturing procedures (e.g., automatic follow-up through email or SMS depending on deal stage and length of stay), as well as CRM automation, may all be automated (e.g. individual CRM fields that are included in other systems such as Mailchimp or Twilio trigger additional processes). Business Solutions uses Zapier, among other things, to handle control lists. Furthermore, the webhooks provide data to Zapier, which is then logged in the checklists. The advantage, in this case, is that we just needed a rudimentary connection with data field mapping.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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