Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

123 Reviews Write a Review

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What is Zapier?

Zapier is the glue that connects thousands of web apps. Zaps are workflows that connect your apps, so they can work together. Zaps start with a trigger—an event in one of your apps that kicks off your workflow. Zaps automate tasks in the background, so you can focus on more important work.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative

4% Neutral

94% Positive

Pros

Enables Productivity
Saves Time
Trustworthy
Helps Innovate

Feature Ratings

Average 84

iPaaS

Real Time Integration

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Data Virtualization

API Management and Orchestration

Metadata Management

Batch Integration

Exception Handling and Notifications

Administrative Features

Vendor Capability Ratings

Average 84

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Reviews

Giorgi S.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2023

Easy to use but not good

Likeliness to Recommend

6 /10

What differentiates Zapier from other similar products?

Zapier has Zaps and if anything happens in service, Zapier just transfers it after receiving a zap. it's good and quite useful sometimes.

What is your favorite aspect of this product?

Zaps and if something happens, it just transfers automatically.

What do you dislike most about this product?

It can not transfer all of the past data into warehouse.

What recommendations would you give to someone considering this product?

If you want to transfer some future CRM events for example one by one, it is good, but for past events it is not good.

Pros

Saves Time
Helps Innovate
Continually Improving Product
Acts with Integrity

kevin k.

Role: Operations
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Easy integrations and automate tasks.

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

We handle task and data entry automation. We mostly use Zapier to link LinkedIn automation tools to Google Sheets and our CRM (Active Campaign). It's also been used to send automated emails (from Google Sheet data entry). I don't have to constantly remember to update the large query in my Google Sheets financial model. Because we have daily figures, Zapier handles everything for me, saving me a lot of time every day, and everything is ready to go when I input the model.

What is your favorite aspect of this product?

It makes my life so much simpler when I need to change my excel templates on a daily basis and don't have to click refresh. Zapier may help you automate data input and other comparable operations. It's great for connecting processes across many software/tools. There is a learning curve, but it is typically simple to use, with simple exams and directions to follow.

What do you dislike most about this product?

I'm mainly satisfied with Zapier, however there are some automated activities that aren't doable or easy to put together with it. As an example, instead of adding a new column, you may update a single column in a Google Sheet row.

What recommendations would you give to someone considering this product?

Check it out if you want to automate sales operations, marketing, internal tasks, or anything else that is repetitive. If you have any queries or problems, contact their customer care. They've also been around for a while, so there are lots of outside specialists who can assist.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Nelson h.

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Perfect integration between applications

Likeliness to Recommend

8 /10

What differentiates Zapier from other similar products?

Zapier is a great tool that connects various apps. It's great for getting notified every time a customer sends me an email as well as creating event-based tickets.

What is your favorite aspect of this product?

Clear user interface guides you through what to do, Facilitates communication between multiple departments instantly, Easily helps two different online programs communicate with each other, Reduces time spent on repetitive tasks

What do you dislike most about this product?

it is necessary to have a special ability for critical thinking.

What recommendations would you give to someone considering this product?

It is ideal for any business, It allows you to perform simple orchestrations based on compatible applications and allows you to automate a common task that you would otherwise have to do manually

Pros

Performance Enhancing
Enables Productivity
Unique Features
Efficient Service

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Zapier Ratings

91 Likeliness to Recommend

95 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Reviews

Giorgi S.

Easy to use but not good

Likeliness to Recommend

Pros

kevin k.

Easy integrations and automate tasks.

Likeliness to Recommend

Pros

Nelson h.

Perfect integration between applications

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

iPaaS

Real Time Integration

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Data Virtualization

API Management and Orchestration

Metadata Management

Batch Integration

Exception Handling and Notifications

Administrative Features

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support