Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

132 Reviews Write a Review

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What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 94%
Negotiation and Contract:: 86%
Conflict Resolution:: 93%
Strategy & Innovation:: 90%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

5% Neutral

94% Positive

Pros

Saves Time
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Metadata Management

Synchronization and Replication

Data Virtualization

Administrative Features

API Management and Orchestration

Batch Integration

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Joseph B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2021

Zapier Saves Time And Makes Work Easy.

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

One does not need to have coding know-how to use zapier to intergrate applications. Zapier supports a variety of applications.

What is your favorite aspect of this product?

I love that it connects and brings together various platforms and is able to route information between and amongst the different applications. Zapiers allows automation of processes and gives room to test the automations before launching them. Userfrindly so it is easy to use and navigate. The integrations made available are countless. The automations are in multi-steps , this makes it powerful.

What do you dislike most about this product?

There is nothing to dislike about Zapier.

What recommendations would you give to someone considering this product?

I recommend Zapier because it has worked amazing for our organization and made processes so much easier and workflows seamless.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jessie Sofia F.

Role: Human Resources
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2021

Zapier makes you happier

Likeliness to Recommend

8 /10

What differentiates Zapier from other similar products?

When I joined this new company, there were several different software platforms in use. We use Squarespace, Constant Contact, Google Suite, really, something from everywhere but we never plan how to make, part of my job when I got on board was to make these things fit together. Zapier has been a big part of that. these things work with each other.

What is your favorite aspect of this product?

I loved two things about Zapier: How quick and easy it was to get started. When I had questions, despite being a free user, I was able to chat with a real person. Also, with non-technical training, my confidence in my ability to use the platform was low. By giving it ALL away (integration and support), I was able to develop that trust without any risk. I really appreciate that.

What do you dislike most about this product?

What I want Zapier to do is grow its infrastructure, specifically with Squarespace and Constant Contact commerce.

What recommendations would you give to someone considering this product?

It is ideal for: You have two disconnected systems (for example, a website and an email marketing or CRM tool) and you need to connect them. It's something you know how to do manually (I go to this site, copy this information, paste it here and do x, y, z with it). It's something you never want to do again.

Pros

Enables Productivity
Trustworthy
Acts with Integrity
Transparent

John M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2021

Zapier features arrangement its quite friendly.

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Zapier can provide the great quality services with an experienced user.

What is your favorite aspect of this product?

No much time taken on Zapier usage training and the performances its also good.

What do you dislike most about this product?

Amazing and perfect software, easy to configure and start the manipulation through its functional and effective options.

What recommendations would you give to someone considering this product?

Generally Zapier its a nice useful marketing solution which offers unique possibilities to its user and the tool options are very responsive.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zapier

What is Zapier?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Joseph B.

Zapier Saves Time And Makes Work Easy.

Likeliness to Recommend

Pros

Jessie Sofia F.

Zapier makes you happier

Likeliness to Recommend

Pros

John M.

Zapier features arrangement its quite friendly.

Likeliness to Recommend

Pros

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1
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Feature Ratings

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Metadata Management

Synchronization and Replication

Data Virtualization

Administrative Features

API Management and Orchestration

Batch Integration

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support