Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

123 Reviews Write a Review

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What is Zapier?

Zapier is the glue that connects thousands of web apps. Zaps are workflows that connect your apps, so they can work together. Zaps start with a trigger—an event in one of your apps that kicks off your workflow. Zaps automate tasks in the background, so you can focus on more important work.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative

4% Neutral

94% Positive

Pros

Enables Productivity
Saves Time
Trustworthy
Helps Innovate

Feature Ratings

Average 84

iPaaS

Real Time Integration

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Data Virtualization

API Management and Orchestration

Metadata Management

Batch Integration

Exception Handling and Notifications

Administrative Features

Vendor Capability Ratings

Average 84

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Reviews

Debbie B.

Role: Operations
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Great for integrating and automating.

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

updating data from Asana to Salesforce and vice versa. These are the advantages: On both platforms, fewer licenses have to be given to users. Users of Asana and Salesforce both continue to utilize those respective platforms. Both receive prompt updates. Spend less time. It also gets rid of human mistake. With zapier, automating routine operations that take little time to complete is simple. And it takes a lot less time to complete a task.

What is your favorite aspect of this product?

Since MOST platforms are accessible on the Zapier network, I can link several platforms and automate tasks with practically any platform. I'm quite happy with Zapier ability to connect two programs; if I change a field in Salesforce, Asana will update instantly. The same holds true for both Asana and Salesforce. The ability to update and search for records, filter records, and delay some zaps are other features I enjoy. I also like the flexibility to remove several parts within a single Asana project.

What do you dislike most about this product?

There are several aspects that I dislike since they take a long time, such as the fact that the test logs don't always reflect the most current changes even if they claim to. This specifically occurs when we have several zaps on the same account. Zapping picklist fields is difficult because you have to upload each picklist value one at a time to Zapier by copying their IDs. You might have to scroll for a very long time to discover your project because the search filter isn't very intelligent. When you use search, the project name doesn't appear right away; you have to browse till you find it.

What recommendations would you give to someone considering this product?

To get the most of the platform during setup, hire an expert. then engage a partner who can assist you on your path. Immediately updating or creating new records from one platform to another is possible using Zapier. It has been used to connect Airtable or Asana to Salesforce. Additionally, there are several shortcomings or pain spots with the product's user interface. Updates to picklist fields and their values can be a little challenging. The ability to search test logs or projects might be enhanced. If others need to link it with their CRM and other systems, they should take it into consideration.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Ebin P.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2022

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Writing our own rules for each integration is simple.

What is your favorite aspect of this product?

Their UI is good. And lots of tool to integrate.

What do you dislike most about this product?

Cost is little high.

What recommendations would you give to someone considering this product?

If you are running Saas product, zapier will definitely help to improve your company.

Pros

Continually Improving Product
Reliable
Trustworthy
Unique Features

Juhi J.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

All in one software for all Integrations go for it

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is designed to help marketers integrating solutions for all the different softwares which helps give best results. The Zapier team continuously educates on the new changes, how to use their features, how newbies can learn integrations without any external sources, just by reading zapier blogs which are directly delivered over email.

What is your favorite aspect of this product?

Continous education on how to use all the zapier features effectively. Because not everyone is well versed with such technical integrations

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

I would highly recommend Zapier -Saves Time -Easy to use -Educates on how to use each feature -Continously brings in new features

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zapier

What is Zapier?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Zapier Ratings

91 Likeliness to Recommend

95 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Reviews

Debbie B.

Great for integrating and automating.

Likeliness to Recommend

Pros

Ebin P.

Fantastic product

Likeliness to Recommend

Pros

Juhi J.

All in one software for all Integrations go for it

Likeliness to Recommend

Pros

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1
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Feature Ratings

iPaaS

Real Time Integration

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Data Virtualization

API Management and Orchestration

Metadata Management

Batch Integration

Exception Handling and Notifications

Administrative Features

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support