What is Yext?
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
90 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 84%
- Negotiation and Contract:
- 64%
- Conflict Resolution:
- 70%
- Strategy & Innovation:
- 81%
- Service Experience:
- 76%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+76 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Yext?
Pros
- Saves Time
- Security Protects
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Analytics
Audio and Video Analytics
AI/Machine Learning
Advanced/Faceted search
Multi Format Support
Social Network Awareness
User interface for search/retrieval
Processing and Indexing
Results Sorting
Content Aggregation
Search Query Parsers
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Availability and Quality of Training
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Yext Reviews
Devon M.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2022
Good Product. Needs Better Training.
Likeliness to Recommend
What differentiates Yext from other similar products?
Pricing is very good. Willingness to negotiate for smaller agencies was very helpful.
What is your favorite aspect of this product?
I have used YEXT for almost a decade and the familiarity of it is what I like best.
What do you dislike most about this product?
The time it takes to get third party vendors to fix listings. The treatment prior to signing was less frustrating post signing.
What recommendations would you give to someone considering this product?
Shop around. Check out companies like Birdeye who offer a lot of other robust capabilities if you can afford it. Yext is ideal for my business because of the pricing. But if you can commit a higher monthly guarantee, there are better options out there for your business.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Less Friendly Negotiation
- Commodity Features
- Less Efficient Service
Please tell us why you think this review should be flagged.
Jonathan V.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jan 2022
Fantastic product selection, while a bit pricey.
Likeliness to Recommend
What differentiates Yext from other similar products?
The quality of service their team provides to us.
What is your favorite aspect of this product?
The collaborative effort between our team and the Yext team to further enhance our product selection.
What do you dislike most about this product?
At times how strictly reliant it is on data
What recommendations would you give to someone considering this product?
Examine your use case and the number of entities/pages/people you will like to utilize the platform.
Pros
- Respectful
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Travis W.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Jan 2022
Market leader for this technology.
Likeliness to Recommend
What differentiates Yext from other similar products?
Breadth of publishers within their network, ease of data management and the speed at which information changes are propagated to their publisher network.
What is your favorite aspect of this product?
Ease of data management. I am in this tool very frequently to make changes to our businesses and their information, Yext's platform makes it easy to look up data, make changes in bulk or to individual businesses and ability to support new data features (Yext is on top of GMB updates).
What do you dislike most about this product?
Accountability for data accuracy. Yext assumes their product's ability to propagate the accurate information within their platform is 100%, but the reality is that this is never the case. I do believe Yext has gotten better about this over the years (as I have worked with them for over 5 years), but there is room for improvement. The burden of checking for data accuracy and to some extent managing those changes will sometimes fall on the client, which for enterprise organizations can pose a significant cost/challenge.
What recommendations would you give to someone considering this product?
Yext is an incredibly powerful tool and I have yet to see another competitor who is as effective at managing business data at scale across as large a network of publishers. I recommend users become very familiar with the platform, this will help you to best leverage the parts of the platform that excel and understand where the platform may fall short and require auditing. Overall I am very happy with Yext as an enterprise level user, however there are other similar tools which may be as effective and cheaper for a business with only a handful of locations (especially if the businesses' information rarely changes).
Pros
- Enables Productivity
- Saves Time
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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