Wix.com, Inc

Wix

Composite Score

8.7 /10

CX Score

8.8 /10

180 Reviews Write a Review

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What is Wix?

Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.

Company Details

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Awards & Recognition

Wix won the following awards in the Digital Experience - Midmarket category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

9 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

5 Top Rated Capabilities

6 Top Rated Features

2023

3 Top Rated Capabilities

1 Top Rated Features

2022

Wix Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Wix.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

94 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Wix?

5% Negative

6% Neutral

89% Positive

Pros

Enables Productivity
Reliable
Efficient Service
Inspires Innovation

Feature Ratings

Average 83

Content Repository

Management Interface

Standard Templates

Social Media Integration

Web Publishing Capabilities

Content Security

Translation Facilitation

Analytics and Reporting

Digital Asset Management

Multi Channel Support

E-Commerce Integration

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Ease of Customization

Quality of Features

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Wix Reviews

Camilo D.

Role: C-Level
Industry: Consulting
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Apr 2021

Has improved, still needs work

Likeliness to Recommend

6 /10

What differentiates Wix from other similar products?

Wix has evolved positively over the years. Contrary to others, it wasn't stagnant and approached the SPA/Headless approach pretty quickly as it kicked in,. Much faster than WordPress to adopt new technologies, I think that's what keeps them afloat.

What is your favorite aspect of this product?

Speed. I used it for a client of mine and I was amazed and how they improved on speed once they migrated from the traditional (separate context) approach to a SPA/headless one. Plenty of templates can get you started in no time. SEO is also pretty good.

What do you dislike most about this product?

It's still Wix, after all. Some of the templates are (still) very unprofessional and not really usable in a business context. Also, it doesn't have as many customizable features as the competition and it still feels like an archaic way of organizing content.

What recommendations would you give to someone considering this product?

Wix is great for starters, but it's 2021 and we have moved away from websites. If you definitely need one to build one, you might be better served by a JAMstack option, as this will provide you a superior UX and you will have control of everything, If you can't afford that, then you probably don't need a website. But if you insist, then you might want to try Wix. It's not bad per see, it's just that their approach is too ancient for the times we are living on (in the TikTok era, you can't expect users to spend minutes looking at your text-based content).

Pros

Reliable
Inspires Innovation
Helps Innovate
Performance Enhancing

Cons

Commodity Features

Pavel S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2021

Extremelly easy to use, but very pricey.

Likeliness to Recommend

8 /10

What differentiates Wix from other similar products?

Wix is super user-friendly and easy to use. You need minimal skills to work with it.

What is your favorite aspect of this product?

It has good templates for all business arease, so you can easily choose required template and customize it in a few moments.

What do you dislike most about this product?

It is very privey and channel management providers are limited.

What recommendations would you give to someone considering this product?

If you don't have experience with web-sites, but you want to build your own ,then Wix should fit you. You can save money on professional web-master, but you have to pay a lot for Wix license.

Pros

Effective Service
Inspires Innovation
Caring
Saves Time

Cons

Vendor Friendly Policies
Less Fair
Vendor's Interest First

Benjamin-Leon K.

Role: Sales Marketing
Industry: Education
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2021

Easy to use web design for everyone.

Likeliness to Recommend

9 /10

What differentiates Wix from other similar products?

Wix is a great start for making your first website without coding experience. Drag and drop your premade elements into your Canvas and start building your website for your business. It is super easy to use and easy to understand. Most Systems don't have such a unique feature for building a website in under 10 minutes.

What is your favorite aspect of this product?

I personally love the drag and drop feature and building a website in like under 10 minutes. For business that need a website or online-shop right now, wix.com is the place to go.

What do you dislike most about this product?

With great drag and drop comes a limited customization. There are many premade assets that you can use, but they all are limited in their customization. Unfortunately there is no custom code integration that you can use or even customize the source code.

What recommendations would you give to someone considering this product?

I would recommend Wix for getting you started in the very basics of web design. For more professional use you should build your website on CMS like WordPress or Webflow with more possibilities. For a quick personal Website it is a great tool and I would recommend it to everyone!

Pros

Trustworthy
Inspires Innovation
Transparent
Continually Improving Product

Cons

Commodity Features
Vendor's Interest First

Wix

What is Wix?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Wix Ratings

87 Likeliness to Recommend

1 Since last award

94 Plan to Renew

2 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Wix?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Wix Reviews

Camilo D.

Has improved, still needs work

Likeliness to Recommend

Pros

Cons

Pavel S.

Extremelly easy to use, but very pricey.

Likeliness to Recommend

Pros

Cons

Benjamin-Leon K.

Easy to use web design for everyone.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Content Repository

Management Interface

Standard Templates

Social Media Integration

Web Publishing Capabilities

Content Security

Translation Facilitation

Analytics and Reporting

Digital Asset Management

Multi Channel Support

E-Commerce Integration

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Ease of Customization

Quality of Features

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement