Validity

Validity DemandTools

Composite Score

7.8 /10

CX Score

7.9 /10

28 Reviews Write a Review

Claim Software

What is Validity DemandTools?

Validity DemandTools is the secure data quality platform that enables organizations to clean and manage Salesforce data in less time, enabling everyone to do their jobs more effectively, efficiently, and profitably. Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business.

Company Details

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Awards & Recognition

Validity DemandTools won the following awards in the Data Quality category

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1 Top Rated Capabilities

7 Top Rated Features

2024

0 Top Rated Capabilities

4 Top Rated Features

2023

1 Top Rated Capabilities

8 Top Rated Features

2022

Validity DemandTools Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Validity DemandTools.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Validity DemandTools?

0% Negative

1% Neutral

99% Positive

Pros

Performance Enhancing
Saves Time
Enables Productivity
Unique Features

Feature Ratings

Average 86

Record Deduplication

Data Monitoring and Administration

Data Matching

Record Management

Data Cleansing

Data Source Connectivity

Data Enrichment

Data Profiling

Usability

Data Integrity

Reporting Components

Vendor Capability Ratings

Average 81

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Validity DemandTools Reviews

Role: Operations
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Mar 2021

Easy setup! Keeps data clean and enriched.

Likeliness to Recommend

10 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cons

Slower Product Innovation

Beth F.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Great capabilities but really needs an updated UI!

Likeliness to Recommend

10 /10

What differentiates Validity DemandTools from other similar products?

Demand tools is an incredibly powerful tool and a rather inexpensive price that can really help administrators and power users manage data. No matter what data collection routines and rules you put in place, the data just isn't going to cleanse itself. Having this tool handy when you want to swap out on value for another puts those capabilities into the hands of the end user instead of our 1 single admin. If you are still use data uploaded (does that even exist), it's time for an upgrade.

What is your favorite aspect of this product?

The deduplication feature is hands down my favorite. I built out multiple levels of scenarios and hand them over to be executed by a data entry person. Level 1 -clear match, automatically de-dupe! Level 2 - strong match - eyeball the records in the grid and you will be able to quickly pick the master record. Level 3: Possible match, may need to actually go into Salesforce to determine whether to merge! The best part is that YOU determine what your rules are. You build rules for matching, rules for dynamically determining the master record, as well as the ability to manually determine master.

What do you dislike most about this product?

The UI on this needs serious updating. The power behind the product is there - but it can be hard to train people to use it to it's full potential because of the UI. I hope it gets a facelift soon!

What recommendations would you give to someone considering this product?

Take it for a spin, get a trial and talk to a rep. Every time I talk to a rep, they are wonderful. Not pushy sales people and they will just tell you if there is a better way to accomplish something. I've been using this tool for years and I would not want to manage an org without it. Trust your power users and push some data administration tasks out to the masses!

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Slower Product Innovation
Charges for Enhancements

Meredith S.

Role: Information Technology
Industry: Education
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2021

Great tool for technically inclined end users

Likeliness to Recommend

10 /10

What differentiates Validity DemandTools from other similar products?

The matching abilities are great, and the option to automate on a VM is a really nice feature

What is your favorite aspect of this product?

Being able to create different scenarios that work together to insure the highest level of deduplication, along with the ability to automate the scenarios running with Jobs Builder

What do you dislike most about this product?

The biggest struggle is training end users. It would be helpful if there was a more intuitive way to run a scenario for end users, rather than having to teach them to click forward on several steps without touching anything. Also, it would be nice to provide an error log to be delivered to IT anytime an error popped up. Errors frequently popped up anytime a new field was added to our Salesforce platform.

What recommendations would you give to someone considering this product?

To have IT set it up and set up automation, and only have functional users use it for duplicates that cannot be done on an automated basis.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Validity DemandTools

What is Validity DemandTools?

Company Details

Need Assistance?

Awards & Recognition

Validity DemandTools Ratings

90 Likeliness to Recommend

97 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Validity DemandTools?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Monitoring and Administration Includes ability to continuously monitored data quality rules, as well as generate alerts to notify data stewards when they need to address an issue.

Data Matching Includes fuzzy matching, data comparison, and data merging.

Record Management Includes ability for Data stewards to monitoring data quality, taking action to determine the root cause of flagged issues and recommending remediation actions.

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling. such as address standardization and the correction of known invalid values.

Data Source Connectivity Includes abiity to connect to a wide selection of data source types and systems.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Usability Includes business-oriented interface made available to business and technical users in a manner relevant to their role.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Reporting Components Lightweight controls and components that are easily embeddable and reusable. Integration with common apps such as Word, Excel, etc.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Validity DemandTools Reviews

Easy setup! Keeps data clean and enriched.

Likeliness to Recommend

Pros

Cons

Beth F.

Great capabilities but really needs an updated UI!

Likeliness to Recommend

Pros

Cons

Meredith S.

Great tool for technically inclined end users

Likeliness to Recommend

Pros

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Feature Ratings

Record Deduplication

Data Monitoring and Administration

Data Matching

Record Management

Data Cleansing

Data Source Connectivity

Data Enrichment

Data Profiling

Usability

Data Integrity

Reporting Components

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness