Twilio

Twilio MessagingX

Composite Score

8.2 /10

CX Score

7.9 /10

52 Reviews Write a Review

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative

3% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 87

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 89

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Marine Y.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Powers texting based customer communication.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Relying on triggers , we are effectively automating marketing communications with customers in the comfort of their WhatsApp or Telegram. This is very important for us , as we have gotten better engagement rate through the above method, as against what is obtainable through email communication.

What is your favorite aspect of this product?

Twilio messaging maintains an archive of all communication we initiate with customers , regardless whether they were SMS or sent to social media platforms like WhatsApp. This is very important for future customer engagement analysis and compliance.

What do you dislike most about this product?

For me, I am satisfied with Twilio as far as our marketing use case is concerned. Perhaps , professionals who use Twilio messaging for different purposes, may have a different experience.

What recommendations would you give to someone considering this product?

Twilio messaging is a no brainer for me , as I believe the future of customer communication is text based as against emails.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Fola M.

Role: Information Technology
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Twilio messaging is a must have for us.

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Twilio messaging goes beyond short service messaging ( SMS ). We use it to successfully automate engagement activity with select customers on their favourite messengers ; WhatsApp, Telegram and so on.

What is your favorite aspect of this product?

Twilios ability to send messages to any mobile number globally is my favourite aspect of my Twilio experience. This is so important for me, because my organisation has a presence in multiple countries, and Twilio is what we have been using the past few years to power short message service (SMS) engagement with users , in the form of notifications , marketing messaging and automated engagement via mainstream messengers like Telegram.

What do you dislike most about this product?

While Twilio does an awesome job in terms of opening new marketing possibilities for us , through text messaging styled engagements with customers, Twilio does not at present, back up our marketing engagement operations with adequate analytical data and metrics.

What recommendations would you give to someone considering this product?

Despite the obvious lack of adequate analytical data, Twilio is a must have for the modern organisations marketing team.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor's Interest First

Chelsea N.

Role: Information Technology
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Twitter is everything that it should be.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Quality of support, integration with third party and strong documentations are areas of differentiation between Twilio and possible substitutes in the cloud communication software market.

What is your favorite aspect of this product?

This has got to be the speed of delivery on Twilio, be it sms content delivery or voice message delivery during two factor authentications. By our in-house measurements, Twilio successfully delivers SMS or voice content to target recipients in less than ten seconds, globally.

What do you dislike most about this product?

I have used Twilio almost on a day by day basis, in the last five year period. It has proven to be reliable and scalability has never been an issue with Twilio.

What recommendations would you give to someone considering this product?

Twilio is a major factor when building scalable applications, especially if it involves user engagements in the form of prompt notifications.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Twilio MessagingX

What is Twilio MessagingX?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Opt-in Provides an opt-in option for potential subscribers.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Marine Y.

Powers texting based customer communication.

Likeliness to Recommend

Pros

Fola M.

Twilio messaging is a must have for us.

Likeliness to Recommend

Pros

Cons

Chelsea N.

Twitter is everything that it should be.

Likeliness to Recommend

Pros

Most Popular Twilio MessagingX Comparisons

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Feature Ratings

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration