Twilio

Twilio MessagingX

Composite Score

8.2 /10

CX Score

7.9 /10

52 Reviews Write a Review

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative

3% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 87

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 89

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Oct 2023

Works if you already have in-house Dev Team

Likeliness to Recommend

4 /10

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Less Effective Service
Less Efficient Service
Less Caring

Lisa O.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Customer engagement across channels is simplified.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Twilio's support for images , videos and other interactive buttons to be added to content delivered to messaging platforms like Messenger and Telegram, is a key point of differentiation between Twilio and similar products.

What is your favorite aspect of this product?

Twilio's global reach and its developer friendly processes are my favorite part of this product. In terms of global reach, Twilio's ability to deliver sms content to phone numbers across the world, has made it more seamless for potential users of our services to go through our two factor authentication protocol and access our product. On the other hand, Twilio provides developer-friendly APIs and SDKs , that make it easy for us to intregrate sms and messaging capabilities into our application and our operational processes.

What do you dislike most about this product?

For times that I have worked with my colleagues at the marketing department, there is always complaints about the quality of analytical data around content (sms ) delivery to phone numbers and social media profiles , being inadequate and this is true, Asides the aforementioned though, it is my belief that Twilio does a fantastic job as far as sms delivery to different platforms is concerned .

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Boris K.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

No programmable messaging program comes close.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Twilio makes use of a single API for both programmable, transactional messaging and multi-channel conversations. This single API approach by Twilio, has greatly simplified the process of integrating Twilio into our product applications and into other areas of my organizations operations such as digital Marketing engagements , by making it possible to reuse the same Twilio code on multiple platforms and use case.

What is your favorite aspect of this product?

As far as I know, Twilio is used by hundred of thousands of users (teams, companies) etc globally. Thus, I am surprised at how quickly the Twilio support team is able to respond to my support emails in time past. Beyond the technical excellence of this product, this has impressed me most.

What do you dislike most about this product?

From the perspective of a software engineer, who is making use of Twilio, I do not dislike anything about this product.

What recommendations would you give to someone considering this product?

Twilio gets everything right , in my opinion. Its documentations are easy to understand , integration is seamless and simple to execute , plus there are no downtime in my more than five year of deploying this program.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Twilio MessagingX

What is Twilio MessagingX?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Opt-in Provides an opt-in option for potential subscribers.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Works if you already have in-house Dev Team

Likeliness to Recommend

Pros

Cons

Lisa O.

Customer engagement across channels is simplified.

Likeliness to Recommend

Pros

Boris K.

No programmable messaging program comes close.

Likeliness to Recommend

Pros

Most Popular Twilio MessagingX Comparisons

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Feature Ratings

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration