Twilio

Twilio MessagingX

Composite Score

8.3 /10

CX Score

8.2 /10

60 Reviews Write a Review

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

2
Since last award

94 Plan to Renew

3
Since last award

76 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

6% Negative

5% Neutral

89% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 84

Text Messaging

Scheduled Messaging

Communication Archive

Application Integration

Opt-in

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 87

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Serena O.

Role: Operations
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2022

Engagement with customers on their favorite apps.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Automation. Being able to just automate the Twilio messaging system to engage with customers on specific messaging platforms efficiently, is what I think differentiates Twilio from similar engagement platforms.

What is your favorite aspect of this product?

The ability to automate Twilio messaging to send notifications to our customers, on Whatsapp is what I see so far as my favorite aspect of this program.

What do you dislike most about this product?

I am absolutely satisfied with Twilio messaging and the quality it has provided us, so far.

What recommendations would you give to someone considering this product?

Twilio messaging has helped my organization to take advantage of the huge customer engagement potential, available to organizations when they take advantage of messaging platforms. For me, it is the future of customer engagement, away from email marketing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Andreas A.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Nothing special - will likely switch

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Nothing much. We use a blend of Twilio and an alternative

What is your favorite aspect of this product?

Easy to use, nothing too difficult in implementation, set-up etc

What do you dislike most about this product?

Slightly pricey in some markets, and lack of security to protect against malicious attacks

What recommendations would you give to someone considering this product?

Consider all alternatives. We didn't find anything particularly special about this one

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

Cons

Vendor's Interest First
Leverages Incumbent Status
Inhibits Innovation

Diana K.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Twilio opens up another means of marketing for us.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Cost of service is a major point of differentiation. Twilio was adopted towards the end of my stay at my former organization, and the cost of sms delivery, especially to non-western countries was a major determinant. I am very sure this was a major factor for Twilio being adopted , in my current company as well.

What is your favorite aspect of this product?

I like that we are able to track the rate of delivery of our content via sms. Interestingly with Twilio, we rarely have experienced major upheavals when it comes to sms delivery to target recipients.

What do you dislike most about this product?

Twilio was adopted by my organizations marketing department for delivering sms messages to target recipients. However, Twilio is not built primarily for this, as it is being used by our development team for two-factor authentication. This perhaps is the reason why Twilio does not provide any form of marketing analytic for marketing content , we send via the Twilio platform. For us as an organization, it is an area we will like to see Twilio really explore and improve upon.

What recommendations would you give to someone considering this product?

Depends on intended use really. For companies looking to adopt Twilio for marketing purposes, they have to keep in mind that it was not formally built for that purpose, and that creates obvious limitations.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Twilio MessagingX

What is Twilio MessagingX?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

88 Likeliness to Recommend

2 Since last award

94 Plan to Renew

3 Since last award

76 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+81 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Serena O.

Engagement with customers on their favorite apps.

Likeliness to Recommend

Pros

Andreas A.

Nothing special - will likely switch

Likeliness to Recommend

Pros

Cons

Diana K.

Twilio opens up another means of marketing for us.

Likeliness to Recommend

Pros

Most Popular Twilio MessagingX Comparisons

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Feature Ratings

Text Messaging

Scheduled Messaging

Communication Archive

Application Integration

Opt-in

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration