TapClicks

TapClicks Marketing Operations Platform

Composite Score

7.7 /10

CX Score

8.1 /10

20 Reviews Write a Review

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What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details

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Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

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1 Top Rated Capabilities

0 Top Rated Features

2023

4 Top Rated Capabilities

0 Top Rated Features

2022

TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Average 80

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

TapClicks Marketing Operations Platform Reviews

Joe K.

Role: Operations
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Easy and Efficient to Customize and Use

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

The customizability of reporting dashboards for clients, pulling reporting decks for presentations and organize how the data is organized and presented to the client.

What is your favorite aspect of this product?

Ease of use on our end and on the client's end for accessing campaign data in an easy to read, organized way. User permissions is easy and convenient.

What do you dislike most about this product?

There are some data limitations that cause some pain points, like how a dashboards need to be shared for all clients, so making one small change will change the way the data is presented to all clients, forcing you to create a completely new dashboard. Data also refreshes only once per day, which takes a lot of time and makes it so data from the day you are viewing is not available.

What recommendations would you give to someone considering this product?

Making the pulling in of data quicker and more often, as well as allowing small changes to dashboards available just to select clients without needing to create a new dashboard.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Phil P.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Leading reporting & data visualization dashboard

Likeliness to Recommend

8 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

TapClicks integrates with hundreds of ad tech and marketing technology companies via API. In our research, TapClicks offered the most integrations in the market. It is very easy to connect and import data via TapClick's API. We also had wonderful support at TapClicks which is sometimes non existent in this space.

What is your favorite aspect of this product?

The end user can easily customize date ranges and with a click of a button, you can analyze data trends over a specific time period. This helped our clients understand the direction their advertising campaigns we going in minutes.

What do you dislike most about this product?

Some of the custom margin and markup rules we had to configure in TapClicks was difficult. It cost our team valuable time.

What recommendations would you give to someone considering this product?

Executing on product enhancements on time would be a big win for TapClicks. We were told from time to time that new features would be rolled out, but most of the team these new product upgrades were delayed.

Pros

Trustworthy
Caring
Altruistic
Acts with Integrity

Obed R.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Great tool, but still not the best one for social

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

Its option to create white-labeled dashboards

What is your favorite aspect of this product?

The customization of the dashboards

What do you dislike most about this product?

It has some limitations for social media marketing and SEO

What recommendations would you give to someone considering this product?

It's one of the best investments you can make

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

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TapClicks Marketing Operations Platform

What is TapClicks Marketing Operations Platform?

Company Details

Need Assistance?

Awards & Recognition

TapClicks Marketing Operations Platform Ratings

87 Likeliness to Recommend

1 Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love TapClicks Marketing Operations Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

TapClicks Marketing Operations Platform Reviews

Joe K.

Easy and Efficient to Customize and Use

Likeliness to Recommend

Pros

Phil P.

Leading reporting & data visualization dashboard

Likeliness to Recommend

Pros

Obed R.

Great tool, but still not the best one for social

Likeliness to Recommend

Pros

Most Popular TapClicks Marketing Operations Platform Comparisons

AdRoll

Experiture

Constant Contact

SALESmanago

BenchmarkONE

Mindmatrix

1
Since last award

1
Since last award

Feature Ratings

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration