TapClicks

TapClicks Marketing Operations Platform

Composite Score

7.7 /10

CX Score

8.1 /10

20 Reviews Write a Review

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What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details

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Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

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1 Top Rated Capabilities

0 Top Rated Features

2023

4 Top Rated Capabilities

0 Top Rated Features

2022

TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Average 80

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

TapClicks Marketing Operations Platform Reviews

Maria B.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Improves the visibility and impact of campaigns

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

I believe that the tool stands out because it addresses the business problems of lack of visibility and coordination in marketing campaigns. I have tested and evaluated other products such as, but we chose TapClicks for its greater degree of customization and real-time tracking capabilities, in addition to its seamless integration with multiple marketing platforms

What is your favorite aspect of this product?

I like it because it allows you to optimize marketing operations, improve efficiency and make more informed decisions thanks to its extensive set of tools. Also having as a plus an advanced automation system for reporting and analysis, allowing us to optimize the performance and efficiency of our digital marketing strategies

What do you dislike most about this product?

Slight drawbacks to the advanced report customization, I might also add that it is less suitable for companies with basic marketing needs that do not require a lot of analysis and tracking

What recommendations would you give to someone considering this product?

TapClicks Marketing Operations Platform has been an invaluable tool in optimizing our marketing operations and improving efficiency in our campaigns. I would recommend this software to any company looking to maximize their digital marketing performance

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Lisa H.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Advanced Marketing Integrations

Likeliness to Recommend

8 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

It is a tool to create detailed reports on the commercial processes, this also focuses on the possibility and something that I think stands out is that it can easily be established in the finance or marketing sectors because it shows quite complete reports that help the operations in both areas

What is your favorite aspect of this product?

What I like is that its capabilities in marketing areas are very well designed. It allows sales to be many more and processes to reach ideal customers, allowing them to see what customers are looking for and creating a database that improves campaigns, campaigns that in turn can be analyzed from your system.

What do you dislike most about this product?

The tool works as it should, I can't find anything negative to contribute from my experience

What recommendations would you give to someone considering this product?

It allows you to have complete customer data quality, is quite accessible and even offers a trial version where it is possible to get to know it in order to work with it in the best way.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Bethany I.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Well-balanced social marketing

Likeliness to Recommend

10 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

Without a doubt, the program has provided us with specialized attention in the field of digital advertising. We have been able to highlight the importance of sales funnels by including them in all relevant online policies and tools. TapClicks has provided us with an excellent illustration of how to make money in the digital age. It has allowed us greater freedom in displaying content, which in turn has strengthened our marketing efforts. It is critical to run a successful campaign that makes people feel comfortable.

What is your favorite aspect of this product?

TapClicks is one of the best programs I have ever used and one of the main reasons I have been so successful in marketing and sales. With its help, I have been able to reach people all over the world in a simple way that serves a wide range of purposes. At this rate, other apps will have to try harder just to keep up with the number of attempts to use TapClicks as a target. It's not difficult at all, which makes it that much more tempting, and the price is great, but the main reason I recommend the app is because of how easy, straightforward, and functional it is.

What do you dislike most about this product?

I don't like the slowness of the support team; they need to work faster.

What recommendations would you give to someone considering this product?

TapClicks is great for creating client dashboards, and I recommend it to agencies that use many platforms. If a company doesn't use any add-on services, they are being unprofessional. For companies that work with a wide variety of vendors, the API connectivity is invaluable.

Pros

Enables Productivity
Trustworthy
Efficient Service
Effective Service

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TapClicks Marketing Operations Platform

What is TapClicks Marketing Operations Platform?

Company Details

Need Assistance?

Awards & Recognition

TapClicks Marketing Operations Platform Ratings

87 Likeliness to Recommend

1 Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love TapClicks Marketing Operations Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

TapClicks Marketing Operations Platform Reviews

Maria B.

Improves the visibility and impact of campaigns

Likeliness to Recommend

Pros

Lisa H.

Advanced Marketing Integrations

Likeliness to Recommend

Pros

Bethany I.

Well-balanced social marketing

Likeliness to Recommend

Pros

Most Popular TapClicks Marketing Operations Platform Comparisons

AdRoll

Experiture

Constant Contact

SALESmanago

BenchmarkONE

Mindmatrix

1
Since last award

1
Since last award

Feature Ratings

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration