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Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.9 /10
CX Score
9.0 /10
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Tableau
8.9 /10

What is Tableau?

Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Midmarket category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
6% Neutral
92% Positive

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Unique Features

Feature Ratings

Average 85

Dashboard

90

Data Exploration and Visualization

89

Collaboration

87

Data Connectors and Data Mashup

87

Operational Reporting Capabilities

86

BI Platform Administration

85

Self Service and Ad Hoc Capabilities

84

BI Security

83

Intelligent Alerts and Notifications

83

Mobile

79

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

87

Ease of Data Integration

86

Breadth of Features

86

Ease of Implementation

86

Ease of Customization

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

82

Vendor Support

80

Tableau Reviews

Virginia O.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Almost an effortless experience, using Tableau.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableau embeds transparent AI into its platform and for a user like me, this is a plus . A result of this has been faster visualization and analysis on Tableau and also important, is how easily I now introduce predictive modeling into my data analysis processes without needing to rely on writing code.

What is your favorite aspect of this product?

The best thing about Tableau is its smooth connection with a variety of data sources and its easy to use interface. Its set of advanced customization and visualization options are other things to cherish about Tableau.

What do you dislike most about this product?

When used for advanced analysis, certain features can get easily overwhelming for a beginner user. There is the tendency for Tableau to lag as well, when working with a large selection of customization options.

What recommendations would you give to someone considering this product?

Even for beginner users, I will still recommend Tableau. It just has the most in-depth visualization options of any alternatives I have tried . Tableaus unique integration with leading CRMs is a plus .

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Wyatt C.

  • Role: Operations
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Versatile Analytics Platform

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Another difference is Tableau’s commitment to data narrative. The service has features such as Story Points that let you build guided, immersive stories from your data. This means delivering insights not just through dashboards but using user storytelling to craft engaging data stories that take viewers through a sequence of visualizations and explanations making complex data more accessible and useful to decision makers.

What is your favorite aspect of this product?

I like that Tableau also cares about creating a supportive user base. This Tableau Public community where you can post and explore visualizations from other people is a phenomenal learning and inspiration hub. All of this knowledge sharing, along with user conferences and ongoing online forums, creates a knowledge-sharing ecosystem that keeps pushing the boundaries of what’s possible with data visualization.

What do you dislike most about this product?

Tableau’s data governance and security policy needs to be improved. While the platform is basic security, fine-grained access controls are difficult to implement in large companies with complex data architectures. User and data security management across different dashboards and data points can be a tiresome and time-consuming exercise. This can lead to security holes or granular access policies that restrict collaboration and sharing within an enterprise.

What recommendations would you give to someone considering this product?

You’ll need to take time to consider your company’s data infrastructure and integration needs. The easiest way for Tableau to integrate is with clean, structured data sources. If your data are distributed across different systems or needs a significant amount of preprocessing, you might need to invest in other ETL (Extract, Transform, Load) tools or data prep products to really take advantage of Tableau. Think about piloting with a portion of your data to test how Tableau interacts with your current systems and workflows before deploying at scale.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Braden L.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Powerful Data visualizing Tool.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableau is uniquely different in that it can combine data to some incredible extent. Its toolkit is good at fusing data from different sources, and users can construct detailed visualizations that draw conclusions from multiple databases, spreadsheets and clouds simultaneously. This helps to make your data more integrated and save time by doing the prep work before displaying.

What is your favorite aspect of this product?

My favorite thing about Tableau is its mapping power. The service has a lot of geospatial visualization features from simple Choropleth maps to advanced custom domains and spatial calculations. I like especially how easily different layers of geographical data (like population and sales data) can be plotted together on the same map. The ability to get high-level location-based information is something you won’t find with other visualization apps.

What do you dislike most about this product?

One of the things I don’t like about Tableau is that it doesn’t support scripting. Tableau is very drag and drop oriented, but there is no robust custom scripting language like Python or R pre-installed on the platform. This is a limit that frustrates those users who wish to perform more sophisticated statistical analysis or ML computations when looking at data. There are workarounds but because Tableau does not have native support for major data science tools, you can only do so much analysis within Tableau.

What recommendations would you give to someone considering this product?

For Tableau I would recommend prioritizing your use cases and data sources before you sign on. Tableau is powerful, but may be overkill for minimal reporting or in companies with less variety of data. Whether or not your team is able and equipped to make full use of Tableau’s advanced capabilities. If not, then weigh the cost of training and potentially hiring specialist employees versus the potential benefit of deep data analysis.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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