Tableau Software

Tableau Prep

Composite Score

8.5 /10

CX Score

8.8 /10

32 Reviews Write a Review

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What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

3 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 97%
Negotiation and Contract:: 84%
Conflict Resolution:: 91%
Strategy & Innovation:: 96%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

6% Negative

3% Neutral

91% Positive

Pros

Helps Innovate
Enables Productivity
Saves Time
Includes Product Enhancements

Feature Ratings

Average 77

Data Labeling

Data Integration

Data Access

Data Connectors and Data Mashup

Data Security

Data Profiling

Data Packaging

Collaboration

Data Modelling Tools

Record Deduplication

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 78

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Tableau Prep Reviews

Sofia L.

Role: Finance
Industry: Food and Beverage
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2023

Powerfull, time saver and user friendly

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

The ease of use if amazing. Also I appreciate the availability to see in a visual way all the ETL process, each step result and the suggestions it gives you in the process. Also is very user friendly and lets you work on your data even from different sources.

What is your favorite aspect of this product?

The output formats, is so helpful to have an exce, a csv or write a table in a database. Is very useful and helps me optimize time.

What do you dislike most about this product?

The price is higher than other solutions, and is the main point of discussion when making the renewal or considering of other tools

What recommendations would you give to someone considering this product?

It is a product that can excel your business analytics, however you need to invest time to understand its use in order to consider if is the right tool for you or not. Also you should consider your budget when investing in this tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Lagan S.

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Fantasstic product

Likeliness to Recommend

10 /10

What differentiates Tableau Prep from other similar products?

Its best for visualisation projects .better than any other. due to its features

What is your favorite aspect of this product?

The data feed automatically catches the needful information

What do you dislike most about this product?

nothing its a great product and i recommened everyone to be familiar with its features.

What recommendations would you give to someone considering this product?

None. it wroks very efficiently but could definitely use a change in how the data reading happens sometimes.

Pros

Client's Interest First
Friendly Negotiation
Helps Innovate
Continually Improving Product

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

89 Likeliness to Recommend

97 Plan to Renew

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Tableau Prep?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Labeling Ability to annotate/ label data to create a training data set.

Data Integration Includes integration of data from multiple sources, merging systems, transforming data and capture data to form a unified view of a company's data assets

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Data Packaging Creating technology-specific data repository design optimized for a consumption use case, e.g.: time-series database, muti-dimensional cube, graph database, etc

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Tableau Prep Reviews

Sofia L.

Powerfull, time saver and user friendly

Likeliness to Recommend

Pros

Lagan S.

Fantasstic product

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Data Labeling

Data Integration

Data Access

Data Connectors and Data Mashup

Data Security

Data Profiling

Data Packaging

Collaboration

Data Modelling Tools

Record Deduplication

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration