Surfer SEO Customer Reviews 2025 | SoftwareReviews

Surfer SEO

Composite Score

8.0 /10

CX Score

8.1 /10

20 Reviews Write a Review

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What is Surfer SEO?

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards. Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

Company Details

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Surfer SEO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Surfer SEO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

6
Since last award

90 Plan to Renew

10
Since last award

80 Satisfaction of Cost Relative to Value

8
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 89%
Negotiation and Contract:: 88%
Conflict Resolution:: 91%
Strategy & Innovation:: 89%
Service Experience:: 90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Surfer SEO?

10% Negative

0% Neutral

90% Positive

Pros

Caring
Respectful
Client Friendly Policies
Helps Innovate

Feature Ratings

Average 84

Article Summarizer

Collaboration

Auto-Completion and Predictive Text

Templates

Topic Generator

Long Form Content Generation

Text Personalization

Multi-Language Support

Integration

Grammar and Spellcheck

Customization

Vendor Capability Ratings

Average 81

Ease of Implementation

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Vendor Support

Business Value Created

Also Featured in...

Search Engine Optimization

Score 8.8

View Surfer SEO in this category (opens in a new tab)

Surfer SEO Reviews

Sakshi K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Indeed the best SEO Assistance

Likeliness to Recommend

9 /10

What differentiates Surfer SEO from other similar products?

The ease of use, the availability of all the SEO tools at one place

What is your favorite aspect of this product?

The ease of use and so many features!

What do you dislike most about this product?

There is nothing I hate about SurferSEO

What recommendations would you give to someone considering this product?

This is one of the best choices for anyone in the Digital Marketing field.

Pros

Continually Improving Product
Performance Enhancing
Trustworthy
Unique Features

Vikram S.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful SEO Tool with Room for Improvement

Likeliness to Recommend

10 /10

What differentiates Surfer SEO from other similar products?

data-driven, real-time content optimization approach

What is your favorite aspect of this product?

updates as you optimize your text, ensuring your content is perfectly aligned with top-ranking pages. The NLP-based keyword suggestions and competitive analysis make it incredibly easy to fine-tune content for better rankings without guesswork.

What do you dislike most about this product?

teep Learning Curve – Some features, like the Content Editor and Audit tool, require time to fully understand and utilize effectively. Lack of Backlink Analysis – Unlike tools like Ahrefs or Semrush, Surfer SEO does not offer backlink tracking or link-building suggestions. Occasionally Over-Optimized Suggestions – The NLP-based keyword recommendations sometimes lead to unnatural keyword stuffing.

What recommendations would you give to someone considering this product?

Choose the Right Plan – Surfer SEO can be pricey, so pick a plan based on your content needs. If you're a solo blogger, the basic plan might be enough, but agencies may need higher-tier plans. Use the Free Tools First – Try the Keyword Surfer Chrome extension and free trials to see if the tool fits your workflow. Don't Over-Optimize – Follow Surfer's recommendations but avoid keyword stuffing—Google prioritizes natural, high-quality content.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Samuel A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

"Powerful SEO Tool to supercharge your SEO content

Likeliness to Recommend

9 /10

What differentiates Surfer SEO from other similar products?

Surfer SEO stands out with its data-driven content optimization, SERP analysis, and keyword suggestions based on real-time ranking factors. Unlike competitors, it provides a seamless blend of AI-driven recommendations, NLP-based content scoring, and direct Google Docs integration.

What is your favorite aspect of this product?

The real-time content editor with NLP-driven suggestions helps improve rankings by aligning content with top-performing pages. The SERP analyzer is also highly effective for competitor research

What do you dislike most about this product?

The pricing can be a bit steep for freelancers and small businesses. Additionally, a built-in plagiarism checker would be a useful addition.

What recommendations would you give to someone considering this product?

If you're serious about content optimization and data-backed SEO strategies, Surfer SEO is an excellent investment. However, ensure you have the budget for it, as premium features can be costly."

Pros

Saves Time
Continually Improving Product
Reliable
Performance Enhancing

Surfer SEO

What is Surfer SEO?

Company Details

Need Assistance?

Awards & Recognition

Surfer SEO Ratings

83 Likeliness to Recommend

6 Since last award

90 Plan to Renew

10 Since last award

80 Satisfaction of Cost Relative to Value

8 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Surfer SEO?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Article Summarizer Receive summaries of any type of content, followed by drafted responses to content-specific prompts.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Auto-Completion and Predictive Text Software offers suggestions for the next word or phrase as the user types based on context and commonly used phrases.

Templates Templates that have options to form blog posts and articles, social media posts, paid ads, emails, or product descriptions for any content needs.

Topic Generator Supply of outlines, perspectives, and brainstorming options for proposed ideas.

Long Form Content Generation Prompt content creation with a single word or basic instructions and receive a list of fully-drafted responses.

Text Personalization Generate different versions of existing text to find the most effective wording for specific situations, and expected traffic based on competitor data.

Multi-Language Support Recieve content or translate text into multiple different languages.

Integration Customize existing to include Word/Google docs.

Grammar and Spellcheck Rephrase or rewrite work to adjust length, detect grammar mistakes such as spelling and punctuation, and match style of content.

Customization Allows users to customize the writing assistant's suggestions based on their specific writing style or preferences.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Also Featured in...

Search Engine Optimization

Surfer SEO Reviews

Sakshi K.

Indeed the best SEO Assistance

Likeliness to Recommend

Pros

Vikram S.

Powerful SEO Tool with Room for Improvement

Likeliness to Recommend

Pros

Samuel A.

"Powerful SEO Tool to supercharge your SEO content

Likeliness to Recommend

Pros

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Feature Ratings

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