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SugarCRM Logo
SugarCRM

SugarCRM

Composite Score
8.0 /10
CX Score
8.2 /10
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SugarCRM
8.0 /10

What is SugarCRM?

At SugarCRM is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

Company Details

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Awards & Recognition

SugarCRM won the following awards in the Customer Relationship Management - Midmarket category

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SugarCRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SugarCRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SugarCRM?

1% Negative
5% Neutral
94% Positive

Pros

  • Fair
  • Caring
  • Generous Negotitation
  • Trustworthy

Feature Ratings

Average 84

Lead Management

88

Account and Contact Management

85

Mobile

85

Collaboration

85

Customer Service Management

84

Activity and Workflow Management

83

Sales Management

82

Quote Contract and Proposal

81

Marketing Management

81

Telephony and Call Center Management

81

Analytics and Reporting

79

Vendor Capability Ratings

Average 83

Ease of Customization

85

Ease of IT Administration

85

Ease of Implementation

84

Usability and Intuitiveness

84

Quality of Features

84

Ease of Data Integration

84

Business Value Created

83

Product Strategy and Rate of Improvement

82

Breadth of Features

81

Availability and Quality of Training

80

Vendor Support

79

SugarCRM Reviews

Pablo A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Work smarter and go beyond CRM

Likeliness to Recommend

9 /10

What differentiates SugarCRM from other similar products?

Makes it easier for sales teams to work with options for your business, even with limited CRM data, thanks to the powerful artificial intelligence engine, Sugar streamlines transactions with AI tools for lead conversion, ideal customer profiling (ICP) and opportunity leverage predictions, all at no additional cost; it has access to multiple data sources to delve into factors that your data doesn't address and makes predictions that allow companies to make better decisions and focus on higher-priority sales activities.

What is your favorite aspect of this product?

Provides truthful advice on next steps so you can accelerate transaction velocity and maximize productivity; greater visibility and more detailed insights than ever before thanks to external data; provides detailed position and address information on your customers and business for the first time, all in storage that uses a categorical historical record of customer journeys to make accurate predictions of the future.

What do you dislike most about this product?

Items that should be removed remain, or an error occurs, making it a bit useless, its customizable messages take time to add. No more comments against it to add.

What recommendations would you give to someone considering this product?

You get relevant insights on customer satisfaction and detect clear opportunities for improvement; a fully integrated advanced learning platform that puts the power of AI in the hands of every company regardless of size and business maturity with over 4 billion USD in pipeline optimization, 80% increase in conversion rates, 52% increase in retention rates and 81% more accurate alternatives.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Juliana M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

SugarCRM perfect for our sales

Likeliness to Recommend

9 /10

What differentiates SugarCRM from other similar products?

We are using this program to improve our customer service and make our sales both on the website, messaging, email and social networks, in a more efficient and automatic way. I like that everything is centralized and from the same control panel, when we log in, we can see the requests and requirements of our customers from different channels.

What is your favorite aspect of this product?

It allows us to see an overview of each account with each customer and thus know which customers are closer to closing sales and which ones need more time. It also has a large database and efficient filters to make a correct segmentation of customers, with the characteristics we need.

What do you dislike most about this product?

The program can be a bit difficult to understand and manage at first, due to its many tools. The price can also be expensive for some companies, since the more tools you need, the more the price goes up. Sometimes the program slows down and takes a long time to return the customer information that is required.

What recommendations would you give to someone considering this product?

This is a very complete crm that can serve perfectly for any department of the company, from finance to marketing. Although its learning curve is high, it is certainly worth learning and get the most out of all its functions, because in particular, our company has helped us a lot to improve customer service and increase our sales.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Kelly S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2022

SugarCRM Provides a substantial solution

Likeliness to Recommend

9 /10

What differentiates SugarCRM from other similar products?

Many customers praise the application's customization capabilities, particularly its ability to create unique customer relationships, spread brand awareness, and provide high-quality customer service. SugarCRM's customizability comes from the fact that the application is an open source platform, allowing users to manage and arrange organizational structures easily, even at first glance. SugarCRM aims to help medium and large companies, which also need a specialized team to grow even more on the right track. The communication channels available from SugarCRM are immense.

What is your favorite aspect of this product?

The user is grounded in the basics, as they can see the options laid out in neat categories, such as Accounts, Contacts, Calendar, Leads, Reports, Campaigns, Documents, Quotes, Emails, Calls, and Meeting menus. Each category comes with search filters and subsections for faster navigation through the application. The application also has the button. The main benefits of SugarCRM are that it streamlines your help desk process, helps you launch campaigns faster, gives you full team buy-in, supports mobile apps, generates smart reports, provides a built-in support center, and integrates with many other SugarCRMs.

What do you dislike most about this product?

SugarCRM's email campaign is very difficult to use. It is much more complicated than it needs to be. Sometimes, even when it completed what was requested, it will not allow you to send a text message to a customer.

What recommendations would you give to someone considering this product?

Developers have aimed to solve a company's need to communicate with customers in different ways, thus providing them with phone calls, personalized emails and messages, social networks, and even one-on-one meetings. Looking from a company's perspective, this multi-faceted process provides professionalism and tracks opportunities to increase the company's influence. All of SugarCRM's processes occur in an easy-to-learn navigation system that can be incredibly familiar to users who have used the free version of the application.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

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