What is SpyFu?
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
86 Plan to Renew
2
Since last award
78 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SpyFu?
Pros
- Saves Time
- Respectful
- Trustworthy
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Auditing
Analytics and Reporting
Rank Tracking
Content Optimization
Alerts
On-Page Tracker/Optimization
Local SEO
Backlink Tools
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Implementation
Breadth of Features
Business Value Created
Vendor Support
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Data Integration
SpyFu Reviews
Jordan C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2021
Great for KW Research
Likeliness to Recommend
What differentiates SpyFu from other similar products?
Really effective for gathering mass KW research. My go-to for competitor KW.
What is your favorite aspect of this product?
Big fan of gathering competitive KW research
What do you dislike most about this product?
Their costs have gone up over the years. What I used to do for free now costs.
What recommendations would you give to someone considering this product?
If you are looking to gather mass KW, this is for you.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Jordan H.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Sep 2021
Easy to Use, One Of The Cheapest Tools On Market
Likeliness to Recommend
What differentiates SpyFu from other similar products?
Cost is much lower and lets you easily compare you website to that of competitors.
What is your favorite aspect of this product?
I love being able to copy and paste websites directly into the tool to be able to track how they are performing organically as well on paid search.
What do you dislike most about this product?
You are limited on some aspects of SEO data that more expensive tools like SEM Rush or MOZ are able to get you (Site Audits, Local SEO etc.)
What recommendations would you give to someone considering this product?
If you are looking for a cheap month to month alternative for basic SEO needs this product is great. If you need more robust and in depth information I would look elsewhere.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Respectful
Cons
- Vendor's Interest First
- Under Delivered
- Charges for Enhancements
Please tell us why you think this review should be flagged.
George L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
Super easy to use and worth every cent.
Likeliness to Recommend
What differentiates SpyFu from other similar products?
I handle marketing in a highly competitive business niche. Most of our competitors spend 10x what we spend in advertising and marketing. By using Spyfu and a couple other tools I'm able to see their best ads, keywords, budgets and when they're running their ads. This helps me be way more competitive with a much lower budget.
What is your favorite aspect of this product?
Seeing the ads and keywords.
What do you dislike most about this product?
The only thing that I don't like is sometimes Spyfu cannot find a competitor. They do add them but it takes time.. Still that's to be expected and is a very minor inconvenience.
What recommendations would you give to someone considering this product?
Buy it if you spend more than $1000 per year on PPC ads. Knowing what others are running and what keywords are generating the leads is worth the annual cost of Spyfu.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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