SpyFu Customer Reviews 2024

SpyFu

Composite Score

6.9 /10

CX Score

7.0 /10

25 Reviews Write a Review

Claim Software

What is SpyFu?

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

SpyFu Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SpyFu.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

1
Since last award

88 Plan to Renew

4
Since last award

78 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SpyFu?

4% Negative

15% Neutral

81% Positive

Pros

Saves Time
Respectful
Trustworthy
Altruistic

Feature Ratings

Average 82

Keyword Research

Competition Analysis

Analytics and Reporting

Auditing

Rank Tracking

Content Optimization

Local SEO

Alerts

On-Page Tracker/Optimization

Backlink Tools

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Data Integration

SpyFu Reviews

George L.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Super easy to use and worth every cent.

Likeliness to Recommend

10 /10

What differentiates SpyFu from other similar products?

I handle marketing in a highly competitive business niche. Most of our competitors spend 10x what we spend in advertising and marketing. By using Spyfu and a couple other tools I'm able to see their best ads, keywords, budgets and when they're running their ads. This helps me be way more competitive with a much lower budget.

What is your favorite aspect of this product?

Seeing the ads and keywords.

What do you dislike most about this product?

The only thing that I don't like is sometimes Spyfu cannot find a competitor. They do add them but it takes time.. Still that's to be expected and is a very minor inconvenience.

What recommendations would you give to someone considering this product?

Buy it if you spend more than $1000 per year on PPC ads. Knowing what others are running and what keywords are generating the leads is worth the annual cost of Spyfu.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Sep 2021

The competitive analysis has been very helpful

Likeliness to Recommend

8 /10

Pros

Unique Features
Respectful
Security Protects
Continually Improving Product

Cons

Vendor's Interest First

Minak S.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Best & Amazing Easy to Use SEO Tool

Likeliness to Recommend

9 /10

What differentiates SpyFu from other similar products?

SpyFu is an SEO and PPC competition intelligence tool. You may enter in a web address to view all of the keywords it ranks for the Google advertising it buys and its best rivals. You may also do in-depth keyword research. You can find the websites that sell it or rank for it, and all of them have a history to boot. It was a breeze to conduct keyword research. We've witnessed an increase in search engine traffic of over 20% in only four months. By doing much of our SEO work ourselves, we've saved huge amounts of money every year. Thanks to SpyFu, we're on track to stay significantly under budget for website expenses.

What is your favorite aspect of this product?

layout and choices for comparing my clients' enterprises with those of their competitors in the same sector. In the beginning, when I began to grasp the potential of SpyFu, I was amazed at how many local companies were using PPC ads. Knowing the ad spend market in a month was essential in calculating a reasonable price range. I utilize the insights to understand what's working for my companies, what's working for rivals (that I need to make work for me), and obtain improvement suggestions to make my PPC and SEO spend more successful.

What do you dislike most about this product?

I don't use Spyfu for this, however, they might enhance their keyword position reports by including white-labeled weekly rank changes that are sent to clients. Instead of conducting manual pulls, we'd like to be able to refer to rank increases at the conclusion of the term when generating baseline keyword scoring reports.

What recommendations would you give to someone considering this product?

This is a first-rate product. Thank you. Definitely, something I'd add to your toolbox if you're wanting to step up your SEO efforts. You'll want to put aside some time to learn the entire system. You'll be surprised at how comprehensive Spyfu is if you give it some time. I would highly suggest them to anybody contemplating using their products or services.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

SpyFu

What is SpyFu?

Company Details

Need Assistance?

Awards & Recognition

SpyFu Ratings

80 Likeliness to Recommend

1 Since last award

88 Plan to Renew

4 Since last award

78 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love SpyFu?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Alerts Provide alerts when your brand or website is mentioned or linked.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

SpyFu Reviews

George L.

Super easy to use and worth every cent.

Likeliness to Recommend

Pros

The competitive analysis has been very helpful

Likeliness to Recommend

Pros

Cons

Minak S.

Best & Amazing Easy to Use SEO Tool

Likeliness to Recommend

Pros

1
Since last award

4
Since last award

2
Since last award

Feature Ratings

Keyword Research

Competition Analysis

Analytics and Reporting

Auditing

Rank Tracking

Content Optimization

Local SEO

Alerts

On-Page Tracker/Optimization

Backlink Tools

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Data Integration