Sprout Social Professional Logo
Sprout Social Professional Logo
Sprout Social

Sprout Social Professional

Composite Score
7.8 /10
CX Score
7.7 /10
Category
Sprout Social Professional
7.8 /10

What is Sprout Social Professional?

Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

Company Details


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Awards & Recognition

Sprout Social Professional won the following awards in the Social Media Monitoring category

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Sprout Social Professional Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social Professional.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
90%
Negotiation and Contract:
71%
Conflict Resolution:
79%
Strategy & Innovation:
75%
Service Experience:
83%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social Professional?

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0% Negative
8% Neutral
92% Positive

Pros

  • Enables Productivity
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 83

Dashboards and Reporting

89

Social Media Channel Integration Inbound

87

Visual Analytics

86

Publishing

84

Collaboration

81

Audience Segmentation

80

Competitor Tracking

77

Influencer Identification

76

Sentiment Analysis

75

Vendor Capability Ratings

Average 79

Breadth of Features

84

Ease of Implementation

82

Business Value Created

81

Quality of Features

80

Availability and Quality of Training

80

Ease of IT Administration

79

Usability and Intuitiveness

79

Product Strategy and Rate of Improvement

76

Vendor Support

75

Ease of Customization

75

Ease of Data Integration

73

Sprout Social Professional Reviews

Jonathan A.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy to use and does not disappoint!

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

The breadth of capabilities Sprout provides is much better than its competitors, I have used other vendors such as Hootsuite and I am much more happy with Sprout

What is your favorite aspect of this product?

Breadth of capabilities and user experience

What do you dislike most about this product?

None, I have not met anything that I disliked

What recommendations would you give to someone considering this product?

The transition is always bumpy but once your team is fully integrated the ease of use cannot be beat

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Teresa F.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

You can get anything you need from Sprout.

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

The more time I spend with this program, the more I like it. The ability to effortlessly export and transmit the calendar to customers is something that continues to excite us. The clients can see clearly which dates and platforms their articles will be scheduled in, and it looks excellent. Weekly reports supplied to clients and ourselves help paint a clearer picture of the page's performance, and the new feature on best post times when scheduling has led to a noticeable uptick in engagement rates.

What is your favorite aspect of this product?

When it comes to managing our company's social media accounts and the information we post there, Sprout Social is widely used because of its user-friendliness, straightforward design, built-in features, and reliable reporting metrics. Because it is so thorough, it has found widespread acceptance. Great for startups, SMBs, and solopreneurs thanks to its high quality, lack of complexity, low learning curve, and helpful customer service team.

What do you dislike most about this product?

Sprout doesn't give you access to your Ad accounts, but you may interact with promoted content and ads once they've gone live. As a result, sprout will serve as a supplementary tool for the primary advertising account. The limitation of 10 accounts was also difficult for me to deal with. Even though we're not a full-service marketing firm, we nevertheless require a significant presence on social media. We were not able to proceed with the purchase of their software because of the high cost of adding more accounts.

What recommendations would you give to someone considering this product?

If I had to recommend a service for managing many social media accounts, it would be Sprout. You won't need much in the way of training thanks to the product's intuitive design and helpful customer support. For someone unfamiliar with Sprout Social, the reassurance that they can always reach out to customer support for help is likely to be a huge selling point. I particularly appreciate it when businesses that focus on social media, like Sprout Social, have a strong online profile. Before, when I had a problem, I could tweet about it and get a response in within 10 minutes. Indeed, it is the proper procedure!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sheril R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

High-Quality Social Media Tool

Likeliness to Recommend

8 /10

What differentiates Sprout Social Professional from other similar products?

It's obvious that this social networking tool is incredibly powerful since it anticipates our needs and provides us with the appropriate features, buttons, and shortcuts so that we don't have to look for them.

What is your favorite aspect of this product?

At this time, we are not performing any sort of substantial analysis of our social media metrics. Initially, I tried doing so by logging into each social networking platform separately, but it quickly became tedious. In Sprout Social, your data is safe and secure.

What do you dislike most about this product?

It's a little on the pricey side, and the interface might be daunting to newcomers. For a newcomer, it would be nice if the many features were more straightforward.

What recommendations would you give to someone considering this product?

The flexibility to write once and publish to numerous channels is a major time saver. By facilitating the production of content across numerous channels, Sprout saves a lot of time.

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product

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