

What is Sprout Social Professional?
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 90%
- Negotiation and Contract:
- 71%
- Conflict Resolution:
- 79%
- Strategy & Innovation:
- 75%
- Service Experience:
- 83%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Enables Productivity
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Reporting
Social Media Channel Integration Inbound
Visual Analytics
Publishing
Collaboration
Audience Segmentation
Competitor Tracking
Influencer Identification
Sentiment Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Ease of Data Integration
Also Featured in...
Sprout Social Professional Reviews
Jonathan A.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2024
Easy to use and does not disappoint!
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The breadth of capabilities Sprout provides is much better than its competitors, I have used other vendors such as Hootsuite and I am much more happy with Sprout
What is your favorite aspect of this product?
Breadth of capabilities and user experience
What do you dislike most about this product?
None, I have not met anything that I disliked
What recommendations would you give to someone considering this product?
The transition is always bumpy but once your team is fully integrated the ease of use cannot be beat
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Teresa F.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
You can get anything you need from Sprout.
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The more time I spend with this program, the more I like it. The ability to effortlessly export and transmit the calendar to customers is something that continues to excite us. The clients can see clearly which dates and platforms their articles will be scheduled in, and it looks excellent. Weekly reports supplied to clients and ourselves help paint a clearer picture of the page's performance, and the new feature on best post times when scheduling has led to a noticeable uptick in engagement rates.
What is your favorite aspect of this product?
When it comes to managing our company's social media accounts and the information we post there, Sprout Social is widely used because of its user-friendliness, straightforward design, built-in features, and reliable reporting metrics. Because it is so thorough, it has found widespread acceptance. Great for startups, SMBs, and solopreneurs thanks to its high quality, lack of complexity, low learning curve, and helpful customer service team.
What do you dislike most about this product?
Sprout doesn't give you access to your Ad accounts, but you may interact with promoted content and ads once they've gone live. As a result, sprout will serve as a supplementary tool for the primary advertising account. The limitation of 10 accounts was also difficult for me to deal with. Even though we're not a full-service marketing firm, we nevertheless require a significant presence on social media. We were not able to proceed with the purchase of their software because of the high cost of adding more accounts.
What recommendations would you give to someone considering this product?
If I had to recommend a service for managing many social media accounts, it would be Sprout. You won't need much in the way of training thanks to the product's intuitive design and helpful customer support. For someone unfamiliar with Sprout Social, the reassurance that they can always reach out to customer support for help is likely to be a huge selling point. I particularly appreciate it when businesses that focus on social media, like Sprout Social, have a strong online profile. Before, when I had a problem, I could tweet about it and get a response in within 10 minutes. Indeed, it is the proper procedure!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Sheril R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2023
High-Quality Social Media Tool
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
It's obvious that this social networking tool is incredibly powerful since it anticipates our needs and provides us with the appropriate features, buttons, and shortcuts so that we don't have to look for them.
What is your favorite aspect of this product?
At this time, we are not performing any sort of substantial analysis of our social media metrics. Initially, I tried doing so by logging into each social networking platform separately, but it quickly became tedious. In Sprout Social, your data is safe and secure.
What do you dislike most about this product?
It's a little on the pricey side, and the interface might be daunting to newcomers. For a newcomer, it would be nice if the many features were more straightforward.
What recommendations would you give to someone considering this product?
The flexibility to write once and publish to numerous channels is a major time saver. By facilitating the production of content across numerous channels, Sprout saves a lot of time.
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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