Shopify Customer Reviews 2025

Shopify

Composite Score

8.8 /10

CX Score

8.9 /10

191 Reviews Write a Review

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What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

10 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

Conflict Resolution

2022

Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

92 Plan to Renew

2
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative

4% Neutral

94% Positive

Pros

Trustworthy
Reliable
Enables Productivity
Respectful

Feature Ratings

Average 83

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Average 81

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization

Shopify Reviews

Jeniriana R.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Shopify selling online is now easier and faster

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

We evaluated the performance of some items on Shopify and found it to be an excellent tool that offers a sure increase in sales by providing a space where you can display a large inventory of products. Shopify boosts commerce and brings us much closer to potential customers through the integrated chat which increases the possibility of building trust among users.

What is your favorite aspect of this product?

Shopify offers real sales possibilities, connects with customers around the world. Allows real-time transactions and shipping. With Shopify shopping is much easier to handle as it has its own shopping cart and ensures completely legal processes with no scams.

What do you dislike most about this product?

The use of the application is paid. There is still a lack of countries that can use this app to offer their shipments. It does not contain many payment options so it forces the user to generate transfers only in the few banks that are already added

What recommendations would you give to someone considering this product?

Shopify is a very good option to sell any kind of products, but it needs adjustments in its payment methods such as including the use of credit cards and transfers from other banks in different currencies. Having established the site in several countries it would be great to include international shipping with companies like DHL.

Pros

Continually Improving Product
Performance Enhancing
Inspires Innovation
Saves Time

Michael G.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Great features, great marketplace apps

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

It's a great standalone product, but the thing that would stop me from moving anywhere else is the app marketplace and ecosystem.

What is your favorite aspect of this product?

The app ecosystem means there is always a way to solve a problem or find a way to do something that on another platform would be highly technical, if not impossible.

What do you dislike most about this product?

Would love to be able to customize some elements without having to touch the coding files.

What recommendations would you give to someone considering this product?

Research the apps on the app store to build your tech stack that can achieve what you want to achieve.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Brett F.

Role: Sales Marketing
Industry: Machinery
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

I love Shopify. It's the best there is.

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

Shopify's platform is easy to use and the checkout process is the best there is. I would definitely recommend it.

What is your favorite aspect of this product?

I love not having to manage the checkout process. The product management is great. The servers are great.

What do you dislike most about this product?

I don't like that you are forced to add and pay for apps to get functionality that you need. Editing pages that aren't the home page gets difficult because the layout options are so limited without paying for apps.

What recommendations would you give to someone considering this product?

Definitely use Shopify.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shopify

What is Shopify?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Shopify Ratings

89 Likeliness to Recommend

92 Plan to Renew

2 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Shopify?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Content Localization The solution provides support for multiple languages and currencies.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Shopify Reviews

Jeniriana R.

Shopify selling online is now easier and faster

Likeliness to Recommend

Pros

Michael G.

Great features, great marketplace apps

Likeliness to Recommend

Pros

Brett F.

I love Shopify. It's the best there is.

Likeliness to Recommend

Pros

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2
Since last award

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Feature Ratings

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization