Shopify Customer Reviews 2025

Shopify

Composite Score

8.8 /10

CX Score

8.9 /10

191 Reviews Write a Review

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What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

10 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

Conflict Resolution

2022

Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

92 Plan to Renew

2
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative

4% Neutral

94% Positive

Pros

Trustworthy
Reliable
Enables Productivity
Respectful

Feature Ratings

Average 83

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Average 81

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization

Shopify Reviews

John M.

Role: Finance
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Market leader with great qualities but no big USP.

Likeliness to Recommend

8 /10

What differentiates Shopify from other similar products?

The currency conversion, as well as built in tax calculators seem to work very well.

What is your favorite aspect of this product?

Ease of use in modifying menus, items, and collections.

What do you dislike most about this product?

There are probably better options that are UK based like myself.

What recommendations would you give to someone considering this product?

Consider more specialised ecommerce software if you work in a niche industry

Pros

Reliable
Enables Productivity
Saves Time
Helps Innovate

Cons

Vendor's Interest First
Less Generous
Less Friendly Negotiation

Manuel H.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

An easy-to-use all-in-one e-commerce solution

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

Since the configuration is simple, maintenance may be conducted with a few procedures, reducing working time by more than 80%. Furthermore, using this alone, it was simple to put up the retail site. You can always count on it. Although it was convenient to link to Instagram with ease.

What is your favorite aspect of this product?

It's in the center as an all-in-one EC service with CMS, but the "Buy Button" is really handy. Simply copy and paste the JavaScript provided to add a shopping cart function to any website. The site is incredibly dependable since it has been meticulously built to ensure that there are no numerical mistakes in the inventory management system. It may be utilized as an easy-to-use and scalable EC service. Because it is relatively reliable, it requires little maintenance from the developers and can be left to the customer to operate, saving time and enhancing work productivity. Although it was convenient to link to Instagram with ease.

What do you dislike most about this product?

The settings are disorganized, making it difficult to choose where and how the display screen will appear.

What recommendations would you give to someone considering this product?

Although I currently run EC's website, I was seeking a low-cost "rental cart" solution because rebuilding the site from scratch would be too time-consuming and expensive. Shopify proved to be the perfect match. Although it required some time to set up, the cost was cheap as a user charge, and the cost savings from redesigning the EC site by just embedding the code into the current site was less than one-fifth of the estimated estimate. I also used it to build e-commerce sites for beauty shops.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Hernán S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2022

Easy to start with, difficult to customize

Likeliness to Recommend

8 /10

What differentiates Shopify from other similar products?

Reliability

What is your favorite aspect of this product?

Performance and reliability

What do you dislike most about this product?

Most of the additional features, no matter how small, is a new subscription to be paid to a third party.

What recommendations would you give to someone considering this product?

If you need a bit more than the basic features of an eCommerce platform, prepare to spend some serious cash

Pros

Reliable
Performance Enhancing
Enables Productivity
Effective Service

Cons

Charges for Enhancements
Commodity Features
Leverages Incumbent Status

Shopify

What is Shopify?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Shopify Ratings

89 Likeliness to Recommend

92 Plan to Renew

2 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Shopify?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Content Localization The solution provides support for multiple languages and currencies.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Shopify Reviews

John M.

Market leader with great qualities but no big USP.

Likeliness to Recommend

Pros

Cons

Manuel H.

An easy-to-use all-in-one e-commerce solution

Likeliness to Recommend

Pros

Hernán S.

Easy to start with, difficult to customize

Likeliness to Recommend

Pros

Cons

Most Popular Shopify Comparisons

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WooCommerce

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Oracle Commerce

Salesforce B2C Commerce Cloud

2
Since last award

1
Since last award

Feature Ratings

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization