Shopify Customer Reviews 2025

Shopify

Composite Score

8.8 /10

CX Score

8.9 /10

191 Reviews Write a Review

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What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

10 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

Conflict Resolution

2022

Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

92 Plan to Renew

2
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative

4% Neutral

94% Positive

Pros

Trustworthy
Reliable
Enables Productivity
Respectful

Feature Ratings

Average 83

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Average 81

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization

Shopify Reviews

Pete S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Web design features disappoint.

Likeliness to Recommend

5 /10

What differentiates Shopify from other similar products?

No obvious differentiators

What is your favorite aspect of this product?

Integration with Gem Pages

What do you dislike most about this product?

Lack of design options

What recommendations would you give to someone considering this product?

Good for some constant transaction shops, but less good for good design features

Pros

Security Protects
Trustworthy
Respectful
Fair

Cons

Commodity Features
Less Effective Service

Rana Abdul R.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Apr 2022

Great for all type of Business who started

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

The big main thing is it's easy to use for all. Almost ready to use just a few things need to change. I love it

What is your favorite aspect of this product?

Almost Plug and play :)

What do you dislike most about this product?

The free themes option is not enough

What recommendations would you give to someone considering this product?

yes, definitely. Even I recommended two-person and they run their business as well

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Sareena P.

Role: Sales Marketing
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Provides every feature ecommerce store needs

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

Great analytics and reporting features are included in Shopify, it's very easy to use as compared to Magento, BigCommerce, etc. A lot of resources also available

What is your favorite aspect of this product?

The ability of the abandoned cart feature for retargeting purposes has been the best feature of Shopify

What do you dislike most about this product?

I think the only thing which I dislike is the pricing of Shopify as some of the new stores cannot pay as much it is required by Shopify

What recommendations would you give to someone considering this product?

I would recommend this is the go-to for any new business owner - It is very easy to use as an e-commerce platform, has great templates to choose from and makes your website ready - Has many features for all businesses to utilize and integrates with every third party tool

Pros

Trustworthy
Client Friendly Policies
Altruistic
Acts with Integrity

Shopify

What is Shopify?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Shopify Ratings

89 Likeliness to Recommend

92 Plan to Renew

2 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Shopify?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Content Localization The solution provides support for multiple languages and currencies.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Shopify Reviews

Pete S.

Web design features disappoint.

Likeliness to Recommend

Pros

Cons

Rana Abdul R.

Great for all type of Business who started

Likeliness to Recommend

Pros

Sareena P.

Provides every feature ecommerce store needs

Likeliness to Recommend

Pros

Most Popular Shopify Comparisons

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2
Since last award

1
Since last award

Feature Ratings

Order Management

Payment Processing

Catalog Management

Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization