Serpstat Customer Reviews 2025 | SoftwareReviews

Serpstat

Composite Score

8.4 /10

CX Score

8.5 /10

66 Reviews Write a Review

Claim Software

What is Serpstat?

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Serpstat won the following awards in the Search Engine Optimization category

Filter By

0 Top Rated Capabilities

5 Top Rated Features

2024

1 Top Rated Capabilities

3 Top Rated Features

2023

3 Top Rated Capabilities

5 Top Rated Features

2022

Serpstat Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Serpstat.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

93 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 90%
Negotiation and Contract:: 90%
Conflict Resolution:: 93%
Strategy & Innovation:: 90%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Serpstat?

4% Negative

9% Neutral

87% Positive

Pros

Respectful
Trustworthy
Efficient Service
Saves Time

Feature Ratings

Average 83

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Average 81

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Serpstat Reviews

Joseph S. K.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

The best SERP and SEO Audit Tool That Fits Budget!

Likeliness to Recommend

10 /10

What differentiates Serpstat from other similar products?

The team behind it communicates well and is super friendly.

What is your favorite aspect of this product?

I love how easy it is to turn over to my junior-level team. They instantly jump right in and start learning about the tasks they need to accomplish. The tool almost ranks your content for you if you just do what it says! It makes SEO super easy.

What do you dislike most about this product?

I don't like that I can't change the color to "dark theme" and is stuck on blue. I hate blue. LOL!

What recommendations would you give to someone considering this product?

If you are looking at SEO tools, make sure to take the SERPstat trial to see the amazing features at your fingertips. After a trial, you can see right off the bat if the tool will be great for your marketing campaigns. It is totally worth it!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Chris V.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2022

The product is incredible, but it's a bit pricey

Likeliness to Recommend

9 /10

What differentiates Serpstat from other similar products?

The support for Bulgarian market

What is your favorite aspect of this product?

Competitor analysis tools

What do you dislike most about this product?

There isn't anything that I dislike much other than the slightly high price for our budget

What recommendations would you give to someone considering this product?

If you are in a "niche" market such as the Bulgarian SEO and search results this is the right product for you.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Russell S.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

Solid all-around SEO tool

Likeliness to Recommend

9 /10

What differentiates Serpstat from other similar products?

Price, innovation

What is your favorite aspect of this product?

Keyword research

What do you dislike most about this product?

Sometimes slow query updates

What recommendations would you give to someone considering this product?

Schedule a demo

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Serpstat

What is Serpstat?

Company Details

Need Assistance?

Awards & Recognition

Serpstat Ratings

89 Likeliness to Recommend

93 Plan to Renew

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Serpstat?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Alerts Provide alerts when your brand or website is mentioned or linked.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Productivity/Task Management Create and manage SEO tasks and content/optimization briefs directly in-platform with seamless sharing to task management solutions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Serpstat Reviews

Joseph S. K.

The best SERP and SEO Audit Tool That Fits Budget!

Likeliness to Recommend

Pros

Chris V.

The product is incredible, but it's a bit pricey

Likeliness to Recommend

Pros

Russell S.

Solid all-around SEO tool

Likeliness to Recommend

Pros

Most Popular Serpstat Comparisons

Semrush

Surfer SEO

Moz Pro

Ahrefs

SE Ranking

Screaming Frog SEO Spider

1
Since last award

Feature Ratings

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement