Serpstat Customer Reviews 2025 | SoftwareReviews

Serpstat

Composite Score

8.4 /10

CX Score

8.5 /10

66 Reviews Write a Review

Claim Software

What is Serpstat?

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Serpstat won the following awards in the Search Engine Optimization category

Filter By

0 Top Rated Capabilities

5 Top Rated Features

2024

1 Top Rated Capabilities

3 Top Rated Features

2023

3 Top Rated Capabilities

5 Top Rated Features

2022

Serpstat Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Serpstat.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

93 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 90%
Negotiation and Contract:: 90%
Conflict Resolution:: 93%
Strategy & Innovation:: 90%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Serpstat?

4% Negative

9% Neutral

87% Positive

Pros

Respectful
Trustworthy
Efficient Service
Saves Time

Feature Ratings

Average 83

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Average 81

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Serpstat Reviews

Adrian S.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Quick navigation to understand web presence

Likeliness to Recommend

10 /10

What differentiates Serpstat from other similar products?

Anybody can go in and understand where there are opportunities for SEO improvement

What is your favorite aspect of this product?

Very robust software which allows for analysis across many websites at once

What do you dislike most about this product?

Some of the tabs could be blended into others to reduce the clutter on the dashboard

What recommendations would you give to someone considering this product?

Undertand the performance of the website especially using the graphs that depict the rankings for each keyword

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Scott W.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

Great Price Point for Growing Agencies

Likeliness to Recommend

8 /10

What differentiates Serpstat from other similar products?

Value of features for the price

What is your favorite aspect of this product?

Low price point and Holistic Visibility index score

What do you dislike most about this product?

Local SEO is not included in cost of license and must be purchased separated for each location.

What recommendations would you give to someone considering this product?

Estimate how many projects/sites/locations you need and budget off of that. While the price is lower than others, there is a cost associated with more projects and Local SEO locations.

Pros

Continually Improving Product
Trustworthy
Inspires Innovation
Caring

Joe G.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Biggest bang for the buck SEO tool

Likeliness to Recommend

9 /10

What differentiates Serpstat from other similar products?

There are other similar tools, but Serpstat seems to be the best one for the price when considering the breadth of features. I can get detailed data for a low price, and it's a lot better than Google's free data. Also, it doesn't slow down my computer like a browser SEO tool.

What is your favorite aspect of this product?

It helps me get ideas for content to write based on things people are searching for, but I hadn't thought to write about. It has uncovered some high volume/low competition keywords for me.

What do you dislike most about this product?

I don't have any complaints because it does what it says it will & I haven't come up with a use case it can't fulfill.

What recommendations would you give to someone considering this product?

Take the free trials of all the most popular SEO tools, then compare to Serpstat. You'll probably see that you'll get the essential data at a lower price.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Serpstat

What is Serpstat?

Company Details

Need Assistance?

Awards & Recognition

Serpstat Ratings

89 Likeliness to Recommend

93 Plan to Renew

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Serpstat?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Alerts Provide alerts when your brand or website is mentioned or linked.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Productivity/Task Management Create and manage SEO tasks and content/optimization briefs directly in-platform with seamless sharing to task management solutions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Serpstat Reviews

Adrian S.

Quick navigation to understand web presence

Likeliness to Recommend

Pros

Scott W.

Great Price Point for Growing Agencies

Likeliness to Recommend

Pros

Joe G.

Biggest bang for the buck SEO tool

Likeliness to Recommend

Pros

Most Popular Serpstat Comparisons

Semrush

Surfer SEO

Moz Pro

Ahrefs

SE Ranking

Screaming Frog SEO Spider

1
Since last award

Feature Ratings

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement