Twilio

SendGrid Email Marketing

8.8 /10

What is SendGrid Email Marketing?

Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

6% Neutral

90% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Fair

Feature Ratings

Average 87

Email Delivery

Campaign Management

Mobile Optimized

A/B Testing

Basic Reporting and Analytics

Surveys and Polling

Auto-Responders

Dynamic Content

Segmentation

Text Messaging

Content Authoring

Vendor Capability Ratings

Average 84

Business Value Created

Ease of IT Administration

Ease of Customization

Quality of Features

Vendor Support

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

jainil k.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Fabulous Email Marketing Tool

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

The following features differentiates SendGrid from other similar products are: - Their reporting feature. - Their Email delivery speed is awesome.

What is your favorite aspect of this product?

The following features that I like most in SendGrid are: - Their API capabilities are good. - Their contact support is good enough to support our queries. - It is very easy to use and Email campaign setup is very easy.

What do you dislike most about this product?

The following features that I don't like most in SendGrid are: - Mobile Application facility is missing. - The WordPress plugin is little bit buggy. - Their API documentation is little bit confusing.

What recommendations would you give to someone considering this product?

If we talk all around then I would like to recommend you to use SendGrid for your business automation, because It is very good Email Marketing tool for managing our emails like Email scheduling, Email automation etc. It helps you to route your emails for your client follow up. I use this with WordPress plugin and I am very happy because now I can manage my all email follow ups and automation in one place.

Pros

Helps Innovate
Trustworthy
Effective Service
Inspires Innovation

Samuel [SAM] J.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2021

Good Platform to conduct email campaigns

Likeliness to Recommend

5 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid is the industry leader in the transactional email space. They provide good analytics for decision making.

What is your favorite aspect of this product?

They have a very good brand name. Sendgrid ensures good deliverability rates.

What do you dislike most about this product?

Cost of Premium Plans and Contract Management in Freemium Plan

What recommendations would you give to someone considering this product?

Send Grid offers a lot of good features. It's dashboard is impressive. I recommend this product.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Lincoln M.

Role: Information Technology
Industry: Recreation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Considerable Marketing Solution

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

Send Grid is the most convenient and valuable software for digital marketing through email marketing. Also, SendGrid creates a picture of a company and this attracts different clients. There is information spread across the world.

What is your favorite aspect of this product?

SendGrid has a transformed way of marketing, where there is email marketing. Again, SendGrid increases the authenticity of communication in a company. The software has an amazing Team of supporters.

What do you dislike most about this product?

SendGrid has almost every single feature working, and this is a thing which makes it the perfect solution. Also, there is close control from the developer.

What recommendations would you give to someone considering this product?

SendGrid is a tool to market your products and services without fail. It requires less effort and resources. There is close coordination from this program.

Pros

Helps Innovate
Reliable
Performance Enhancing
Effective Service

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

88 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Surveys and Polling Ability to survey customers and gather feedback.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Text Messaging The capability to send messages by SMS in addition to email.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

jainil k.

Fabulous Email Marketing Tool

Likeliness to Recommend

Pros

Samuel [SAM] J.

Good Platform to conduct email campaigns

Likeliness to Recommend

Pros

Lincoln M.

Considerable Marketing Solution

Likeliness to Recommend

Pros

Most Popular SendGrid Email Marketing Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

1
Since last award

1
Since last award

1
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Feature Ratings

Email Delivery

Campaign Management

Mobile Optimized

A/B Testing

Basic Reporting and Analytics

Surveys and Polling

Auto-Responders

Dynamic Content

Segmentation

Text Messaging

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Ease of Customization

Quality of Features

Vendor Support

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training