Twilio

SendGrid Email Marketing

Composite Score

8.8 /10

CX Score

9.0 /10

63 Reviews Write a Review

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In Partnership With SelectHub

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What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

5% Neutral

91% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

Maninder S.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Pricey but easy to use!

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

The differentiator is the uptime and delivery. It is best among competition. The product is easy to use.

What is your favorite aspect of this product?

Favorite aspect is interface to create campaign and metrics to measure result of campaign.

What do you dislike most about this product?

One thing is it has per user cost which increases net cost of a firm. It must be brought down.

What recommendations would you give to someone considering this product?

It is a great product for marketing campaigns. Must have for all business but lookout for per user charge.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Manvir S.

Role: C-Level
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Best email marketing product

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

The built in tracking is quite nice and they make it very easy to configure. Knowing not only opens and clicks but unique values is the standout.

What is your favorite aspect of this product?

What I love the most about, Send grid emails is that they are not spammed when they reach their target's mail box and are always marked as important.

What do you dislike most about this product?

The customer care timings do not match my country and tickets keep pending.

What recommendations would you give to someone considering this product?

A great product to plan the email marketing. 100% uptime and delivery observed.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Adetoun J.

Role: Operations
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Complex but has gotten the job done for my team.

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

A centralized email communication, that has allowed my team to align transactional and promotional email newsletters together. This helps towards providing my team with an all round reach to every of our customers, no matter the channel through which they signed-up to use our products.

What is your favorite aspect of this product?

Sendgrid's provisions of ISP outreach/ monitoring and a unique IP for my team gives us an advantage , in terms of the chances we have to get our marketing emails into the inbox of our target recipients.

What do you dislike most about this product?

This is the most technical email marketing software that i have encountered. For all of the features and functionalities which it provides, it comes with a steep learning curve and it is important for a user to have a bit of programming skillset, to be able to customize or use this software on a daily. This complex nature of Sendgrid prevents non-technical users from being able to contribute much to our email campaign operations.

What recommendations would you give to someone considering this product?

i rate Sendgrid has the best email marketing software that i have had experience to use. It helps with the basic aim of getting emails directly to the inbox of our target audience, but also provide unique insights into performance and deliverability and it is well suited for high volume sms delivery.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Book a Free Demo Today!

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

95 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

Maninder S.

Pricey but easy to use!

Likeliness to Recommend

Pros

Manvir S.

Best email marketing product

Likeliness to Recommend

Pros

Adetoun J.

Complex but has gotten the job done for my team.

Likeliness to Recommend

Pros

Most Popular SendGrid Email Marketing Comparisons

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Adobe Campaign

1
Since last award

Feature Ratings

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training