Twilio

SendGrid Email Marketing

Composite Score

8.8 /10

CX Score

9.0 /10

66 Reviews Write a Review

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What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

5% Neutral

91% Positive

Pros

Acts with Integrity
Efficient Service
Generous Negotitation
Security Protects

Feature Ratings

Average 87

Email Delivery

A/B Testing

Basic Reporting and Analytics

Auto-Responders

Mobile Optimized

Dynamic Content

Campaign Management

Surveys and Polling

Segmentation

Text Messaging

SPAM Compliance

Vendor Capability Ratings

Average 84

Business Value Created

Vendor Support

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

SendGrid Email Marketing Reviews

Jeremy P.

Role: Industry Specific Role
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Boost Your Email Marketing with Powerful Features

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

The key difference between SendGrid and other email marketing platforms is its strong focus on scalability and API-driven solutions, ideal for developers and larger businesses. While platforms like Mailchimp offer more user-friendly interfaces and templates for small businesses, SendGrid emphasizes deliverability, integration options, and advanced automation for more complex marketing needs.

What is your favorite aspect of this product?

SendGrid offers easy email automation, detailed analytics, enhanced deliverability, and customizable templates, improving engagement and campaign efficiency. It also provides seamless integrations, advanced segmentation, and robust API access for tailored marketing solutions.

What do you dislike most about this product?

SendGrid can be costly for smaller businesses, and its interface may have a learning curve for beginners. Some users may experience deliverability issues if not properly configured, and customer support response times can sometimes be slow.

What recommendations would you give to someone considering this product?

SendGrid is a robust email marketing platform that excels in scalability, automation, and deliverability, making it ideal for businesses of all sizes. It offers powerful features like advanced segmentation, customizable templates, and API integrations, though it may have a steeper learning curve and can be costly for smaller businesses.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Camilo A.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

Easy and complete SMTP server + email marketing!

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

Its a more complete product and focused to developers. without forgetting about not technical users allowing them to create templates and other marketing campaigns. Its really useful that devs can use in code the changes and templating that was made by non devs

What is your favorite aspect of this product?

It works out of the box! works in almost any platform/language and its really complete.

What do you dislike most about this product?

the UI can look a little bit outdated and sometimes does not refresh properly making some readings of analytics difficult to do.

What recommendations would you give to someone considering this product?

go ahead and test it out in a placeholder application. Create some basic templating from which you duplicate them to create newer emails. its really maintainable this way.

Pros

Reliable
Enables Productivity
Unique Features
Client's Interest First

Kamal D.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Robust deliverability

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

Its Focus on transactional email's, comprehensive Analytics, powerful API, and also user friendly features like simplified campaign management, not to forget the email templates.

What do you dislike most about this product?

As email volume increases, the cost can escalate significantly, which i feel could be a concern for businesses with growing email needs and limited budgets.

What recommendations would you give to someone considering this product?

1. Evaluate your email needs 2. Use the free trial. 3. If you have technical resources, explore SendGrid’s API for integrating email functionality into your applications. This can enhance your email workflows and provide custom solutions

Pros

Includes Product Enhancements
Continually Improving Product
Reliable
Performance Enhancing

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Book a Free Demo Today!

Awards & Recognition

SendGrid Email Marketing Ratings

88 Likeliness to Recommend

1 Since last award

95 Plan to Renew

85 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Text Messaging The capability to send messages by SMS in addition to email.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

SendGrid Email Marketing Reviews

Jeremy P.

Boost Your Email Marketing with Powerful Features

Likeliness to Recommend

Pros

Camilo A.

Easy and complete SMTP server + email marketing!

Likeliness to Recommend

Pros

Kamal D.

Robust deliverability

Likeliness to Recommend

Pros

Most Popular SendGrid Email Marketing Comparisons

Mailchimp

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Constant Contact

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Adobe Campaign

1
Since last award

2
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Feature Ratings

Email Delivery

A/B Testing

Basic Reporting and Analytics

Auto-Responders

Mobile Optimized

Dynamic Content

Campaign Management

Surveys and Polling

Segmentation

Text Messaging

SPAM Compliance

Vendor Capability Ratings

Business Value Created

Vendor Support

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness